SNL 50

26.7

years of average length of SNL fandom

13

years old: average age of discovery – 8 years younger than average fandom

11M+

total viewers on television each week

+44%

of SNL consumption is now via streaming, with the majority happening in the first week 

#1

entertainment program on television

#1

national TV entertainment show on YouTube – 20M video views per week

1

ad unit in SNL is equal to 3 units competitive Late Night programming in generation search

+30%

greater program engagement than average competitive TV programming