Fandom
The Buzz is ELECTRIC! The 2023 BravoCon Announcement was our 3rd Highest Viewed Video OF ALL TIME!
19X
higher video views vs 2022 announce
+13X
more engagement vs. 2022 announcement
Audience
BravoCon is THE destination for the insatiable Bravo fans!
#1
most loyal viewers of any cable ent. network (P18-49, vtd)
#3
most socially engaged cable network for reality TV (#1 on Twitter)
$1.3 Trillion
annual spend by Bravo viewers
Source:
Source:
Bravo Audience Loyalty: Loyalty based on 2023 YTD (12/26/22-3/7/23), L+7 reach, 6-minute qualifier. Prime (M-Sa 8p-11p, Su 7p-11p), P18-49. Frequency count mode: by day. Ranked on share of viewers tuning in 5 or more days YTD (5+ distribution reach divided by total viewers reached).
Social Engagements: Talkwalker SCR, (9/19/22-1/31/22). Extended 35 day window. Interactions based on Facebook, Instagram, Twitter, and YouTube. Video Views based on Facebook, Twitter, and YouTube. Networking ranking based on Twitter interactions. Social sentiment SCR+, (9/19/22-3/5/23), Based on Twitter and Facebook. 24/7 tracking.
Audience Spending Power: Source: 2022 MRI-Simmons Fall Doublebase USA weighted to Population (000) – Base: All (P18+). Bravo based on any watching in the past 30 days Bravo or Bravo online or Bravo on demand. Expenditures based on definition file totals. U.S. HH expenditures based on U.S. Bureau of Labor Statistics Expenditure Survey ( https://www.bls.gov/cex/). U.S. HH’s based on U.S. Census Bureau.
Scale
BravoCon is a cross-platform moment, reaching fans everywhere!
1.4B
total social impressions
113
cross platform engagements
$8.6M
earned media value
Source:
Source:
Cross Platform Engagement: ListenFirst Listening Tool. Twitter; 10/14/22-10/16/22, (“bravocon” OR #bravocon OR #bravocon2022 OR #bravotv OR @bravotv OR #bravocon22). Pulled 10/17/22. (2) ListenFirst Listening Tool. Twitter; 10/14/22-10/16/22, ((“bravocon” OR #bravocon OR #bravocon2022 OR #bravotv OR @bravotv OR #bravocon22))-is:retweet. Pulled 10/17/22. Source: Coherency Hives research, Oct 12-14
Social Impressions: ListenFirst Listening Tool. Twitter; 10/14/22-10/16/22, (“bravocon” OR #bravocon OR #bravocon2022 OR #bravotv OR @bravotv OR #bravocon22). Pulled 10/17/22. (2) ListenFirst Listening Tool. Twitter; 10/14/22-10/16/22, ((“bravocon” OR #bravocon OR #bravocon2022 OR #bravotv OR @bravotv OR #bravocon22))-is:retweet. Pulled 10/17/22. Source: Coherency Hives research, Oct 12-14
Environment
Don’t miss your chance to be part of the biggest, multi-platform celebration of the year!
99%
on-site brand recall
86%
of attendees engaged with a partner activation
+233%
increase in NEW fans for BravoCon partners across social
+79%
increase in Social Brand Mentions with a BravoCon Social Activation
Source:
Source:
On-Site Brand Recall: Source: Meshh Spatial Intelligence. BravoCon 2022 Analytics. Data from 33 sensors across key areas and assets across the Javits Center. BravoCon Attendee Satisfaction Survey, n = 1524, sourced via email to all ticket holders on 9/20/22, fielded from 10/17/22-11/7/22. BravoCon average based on 13 measured brands.
Engagement: Meshh Spatial Intelligence. BravoCon 2022 Analytics. Data from 33 sensors across key areas and assets across the Javits Center.
Social Impressions, Fans, Brand Mentions: ListenFirst, BravoCon Period: 10/14/22 – 10/21/22, vs. Prior YTD Daily Average for brand. Excludes verified handles & retweets. Mentions based on Twitter only. News fans based on cross-channels. Average/Total across 13 brands.
Social Brand Mentions: BravoCon 2022 Studies Across Partners (On-Site Attendee Study, Meshh, ListenFirst), Lifts over campaigns without highlighted element. Measurement across 13 brands. Multiplatform Campaign: 8, No Multiplatform Campaign: 5; Social Campaign Extension: 11, No Social Campaign Extension: 2.
