Peacock is NBCUniversal’s streaming service that offers a diverse range of content, audiences, and opportunities for advertisers, all in one place.
Audience Value
Beloved content and big moments on Peacock engage audiences. With less than 10% duplication between NBC and Bravo audiences, respectively, Peacock provides a valuable opportunity to extend reach across NBCU’s One Platform
80M
Monthly active users
282M
Live hours streamed
1 in 3
Peacock users have watched a pay-one movie
Source:
Comscore Videometrix MP, Total Audience Monthly Reach, November 2022.
Live Hours Streamed: Date through Dec 2022
Pay-One Movie: Peacock Internal Data, 9/1/22-11/30/22 Active Account based on 5+ minute content viewing threshold, Engagement stats based on 9/1/22-11/30/22 Monthly Average, viewer=unique device
Impact & Environment
With 1/3 the ad load of linear television and less than 5 minutes of ads per hour of content, it’s no surprise that viewers flock to Peacock for the optimal viewer experience.
71% prefer the Peacock ad experience to other AVODS, providing your brand the perfect environment to reach a receptive audience.
Peacock’s positive ad experience and quality content is a win for fans and brands, who see lifts from their Peacock campaigns.
+24%
Brand favorability lift
+50%
Purchase intent lift
+12%
Purchase consideration from integrations in Peacock Originals
Source:
Brand Favorability& Purchase Intent lifts: Source: Kantar Millward Brown, Peacock Results across 34 brands from 4/15/20-9/30/21 n=13,629; KMB CTV Norm includes campaigns on Hulu, Roku, Samsung TV, Sling TV across 242 studies n=35903. Among Exposed Response Only. Top-2 Box for all metrics. Results represent weighted average across all campaigns with n=30 or more per metric
Peacock Originals: Source: Latitude Brand Lift Study, Launch Partners , Feb-Dec 2021
LinkedIn +18% Composite Lift Stat: Source: Kantar Millward Brown, Peacock Results across 37 brands from 2Q20 – 3Q22 n=20,597; Returning Peacock Brands across 8 brands from 2Q20 – 3Q22 n=8,329. Returning advertising partnerships are brands that ran during the launch period (2Q20-3Q21) and 21/22 upfront partnership (4Q21-3Q22)KMB CTV Norm includes 507 studies from 2020-2022 across 40 CTV partners including Hulu, Roku, Samsung TV, Sling TV n=114,862. Among Exposed Response Only. Top-2 Box for all metrics. Results represent weighted average across all campaigns with n=30 or more per metric
To learn more about Ad Innovations on Peacock click here.
Competition
The streaming home for many fans, Peacock has seen four consecutive record-breaking months stemming from viewership of fan favorites and live events – providing the perfect opportunity for your brand to tap into the fandom.
Source:
Growth: comScore Video Metrix Multiplatform, Jan ‘21 – Nov ‘22, includes all Peacock distribution points, based on U.S. Only.; Sign-ups via Antenna
Premium Content
Peacock’s diverse content has attracted a wide range of audiences for advertisers, all in one place. Leverage our exclusive originals to associate your brand with beloved shows, stars, and creators.