NBC

61M

Outperforming streaming competitors:+51% vs. Hulu, +98% vs. Disney+ & +214% vs. Max

20M

Viewers reached weekly by The Voice (more than 3X The White Lotus,

+51% than Dahmer)

2%

Watch both NBC & Peacock

3%

Greater brand exposure

Broadcast accounts for only 3% of all ad units, but delivers nearly 1/3 of all TV impressions

+10%

In incremental search than competition

+89%

Custom content brand recall vs. airing in competitive broadcast programs

#1

Network in Total Viewers

#1

Most Social Prime Program sincec its premiere on 5/30 (AGT)

#1

Network on YouTube for entertainment show engagement

Prime

Late Night

Specials