Big Ten

7

Year Long Partnership Starting Fall 2023

12

Primetime Games on NBC + Peacock

+12 Additional Afternoon Games

Incremental Audience

44%

Of B1G Viewers Don’t Watch Notre Dame Football

At Scale

24.3M

+80% Avg Incremental Lift When Adding to Notre Dame

Average

109M

Big Ten Football P2+ Reach

Tuesday

#1

Wednesday

#1

Thursday

#1

Saturday

#1

Sunday

#1