Oxygen True Crime serves justice for true-crime fanatics, providing premium storytelling with reputable journalism. Innovative formats and programming deliver in-depth interviews and exclusive footage, bringing audiences closer to the truth while helping victims find justice.
Oxygen True Crime delivers quality storytelling to a passionate community of fans. Consumers are emotionally invested in our coverage of today’s biggest cases, and our leaned-in environment drives engagement across all screens.
Audience Value
Reach influential & diverse consumers in over 50 product categories including Fashion, Snacks, Beauty, Shopping, Cleaning Products, and Autos.
+21%
Multicultural
35%
Of viewers HHI $100K+
#1
Network for Length of Tune
+12%
P2+ Viewership YoY
Source:
Multicultural: August 2022 MRI Cord Evolution Survey. Multicultural = Non-White. Viewing is last 30 days.
HHI: TVRocs, AMRRLD Report in C3, STD: 9/19/22-3/12/23, Primetime. Household level market breaks.
2022 LOT Rank: Nielsen Media Research, Live, 12/27/21-12/25/22, P2+, P18-49, All cable nets excl. kids, premium pay, and sports nets. Excludes nets that do not span the daypart. Total Day (M-Su 6a-6a) and Oxygen Sales Prime (M-Su, 6p-2a). Listed competitive advantages based on Sales Prime.
Network Growth: TVROCS; Nielsen AMRLD; 01/01/18-12/25/22 by Nielsen year; Most Current data through 35 Days (L35 through 12/11/22); Mon-Sun 8p-11p