Home of charismatic characters, big shows, comedic moments, and live sports entertainment, USA network provides your brand the opportunity to connect with a broad and engaged fan base.
USA continues to bring a portfolio of sought-after acquired series and movies, creating a community of fans across genres.
Audience Value
Viewers are deeply engaged with our unfiltered family comedies, buzzy unscripted docu-series and empowered by our live WWE programming.
67%
Of USA Viewers remember ad messaging
+29%
Brand recall for standard ad vs. competitive norm
15.4M
Social interactions and 43.4M social video views for RAW
USA programming has generated 77.4M interactions across FB/Twitter/IG/YT, nearly 3X higher than the #2 non-sports cable network
Source:
Engaged Viewers: Marketcast/ TV Brand Effect, 9/19/22-3/26/23. Primetime. Brand Link. Standard Ads, series only, excludes repeats. Total Audience. Compared against total broadcast/cable prime average excluding NBCU networks.
USA Ad Impact: Marketcast/ TV Brand Effect, 9/19/22-3/26/23. Total Day. Standard Ads, Excludes Sports, Repeats. P2+. Compared against total broadcast/cable average excluding NBCU networks.
WWE social ranking: Talkwalker Social Content Ratings, STD: 9/19/22-3/26/23. Primetime. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials.
Impact & Environment
USA has a consistent audience making them the #1 most-watched cable network in prime.
#1
Cable Network For Social Video In Prime
#1
Cable Network for Primetime Live Viewership (driven by RAW)
Top 5
Cable Entertainment Network for 25+ Years across key demos
Source:
USA Social ranking: Talkwalker Social Content Ratings, STD: 9/19/22-3/26/23. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials.
Live ranking: Nielsen Media Research, season to date based on live data (9/19/22-3/19/23). Ranked against all ad-supported cable, excluding sports, and news.
Network ranking: Nielsen Media Research, C3 STD (9/19/22 – 3/19/23). P18-49. Sales Prime (M-Su 8P-2A).