E! is the destination to reach ALL fans across ALL screens, covering today’s celebrity & pop-culture content.
From E! News The Rundown on Snapchat to Live from E! on Hollywood’s biggest nights, fans turn to E! as the trusted and fun source to connect with their favorite stars. Our “always on” approach across all platforms creates authentic brand moments and a halo effect for our partners.
E! continues to rank among the top 10 highest-reaching cable entertainment networks in 2022 across key adult and female demos.
Source:
Reach: 2022 Reach Rank: Nielsen, L7, A18-49/A25-54/P2+, 2022-TD (12/27/21-07/24/22), Total Day (M-Su, 6a-6a), Among Cable Entertainment Nets (excluding Sports & News), 6 min qualifier
Audience Value
Only E! has the scale, relevancy, and content to engage trendsetters with your brand every day of the year.
916M
STD minutes viewed across linear, digital, social, on par with record-breaking prior season
27M
Avg Viewers for 22-23 STD LRC Event Coverage (Day of + Day After)
Source:
LRC Cross Platform Hours: E! LRC cross platform hours: E! event score cards 2022-2023 vs 2021-2022. Includes Grammys, Emmys, Golden Globes, Oscars and PCAs. Does not include NBC event coverage. Golden Globes prior year based on 2021.
YTD: YTD Info: Nielsen Media Research, C3 data, P2+ telecast ranker YTD (1/1/22-9/11/22).
Impact & Environment
E! is the #1 Ad-Supported Cable Network for Social Interactions, with ads 98% as engaging as the content itself.
1B+
Video views and 270M interactions STD
1B
Cross Platform Engagements driven by Red-Carpet event coverage, up +8% SoS
E! creates, covers and celebrates all things pop culture, and has 30% Higher Program Emotional Engagement vs. the Average.
+15%
Higher emotional engagement vs. avg by standard ads
+26%
Higher emotional engagement vs. avg by integrations
Source:
Social: ListenFirst Media, all active posts 9/19/22-3/13/23. Ranked on video views and engagements in LF // TU Universe // Episodic Plus. Total of E! News and E! Entertainment. Video Views based on Facebook, Twitter, YouTube, and TikTok. Engagements based on Facebook, Twitter, Instagram, YouTube, and TikTok. Emotional Response based on Talkwalker SCR+, STD (9/19/22-3/12/23). Based on Twitter and Facebook social conversation.
Quality Content/Impactful Marketing: MindProber Biometrics Data. P18+. Includes measurement of 9 E! Telecasts 01/01/2022 – 02/28/2023. Emotional Engagement based on Galvanic Skin Response. Likeability based on Dial test. Competitive norm is based on non-NBCU long-form content in the US and UK