The Summer Olympic & Paralympic Games get even better in 2024 when the world’s best athletes compete for gold in Paris, France.
The Olympics kicks off with the first of its kind opening ceremony which is sure to be an extraordinary spectacle as the parade of nations floats down 4 miles of the Seine passing iconic Parisian locations and throngs of fans lining the banks of the river.
The Olympics and Paralympics are a best-in-class environment for fans and advertisers alike with NBCUniversal committed to making Paris the best Games to date by:
Showcasing the iconic location
Enhancing production & storytelling
Evolving Peacock programming
Expanding digital strategies, partners, and storytelling
Executing a robust consumer marketing strategy
2024 Olympic Trials: June
2024 Olympics: July 26-August 11
2024 Paralympics: August 28-September 8
The immense scale makes it the media’s most impactful sporting and entertainment event.
#1
The Summer Games in Tokyo were the largest go-to mass audience event of 2021 & 2022
4X
Streaming minutes are projected for Paris vs. Tokyo
#1
In female & multicultural fandom vs. other major pro & college sports leagues
Nielsen. Adobe Analytics. 2021- 4Q 2022
Adobe Analytics
MRI, F18+
MRI Spring 2022 Survey, P18+, multicultural = non-white
The Olympic Games have consistently delivered ad-impact results with lasting power throughout the purchase funnel.
+42%
Message memorability vs.
prior year brand norm
+47%
Search engagement vs.
competitive TV norm
Message Memorability: Phoenix MI: Tokyo Olympics NBC Prime vs Prior Year broadcast/cable norm, P18-49
Search engagement: EDO: Tokyo Olympics NBC Prime vs Competitive Prior Year broadcast/cable norm