CNBC provides unprecedented, real-time business and financial news to the most influential consumers worldwide with 15 hours of live Business Day programming and 24/7 global coverage via the CNBC digital portfolio.
Audience Value
Only 4% of CNBC’s audience overlaps between linear and digital, resulting in a +177% lift in overall reach when CNBC Digital is added.
#1
among Ultra Affluents, C-Level Executives, Small Business Owners, and Black and Hispanic Affluents
79M
P2+ reached across platforms each month, nearly 25% of Americans
1 in 4<
HNWI’s in the U.S. reached by CNBC Business Day each week in April 2023
Source:
CNBC ranks #1 among Ultra Affluents, C-Level Executives, Small Business Owners, and Black and Hispanic Affluents: Ipsos Affluent Survey USA Doublebase 2022 Adults 18+ HHI $125K+ weighted by Affluent Adults. Total Digital Brand Footprint in past 30 days. Investor Influencers –Investing Affluencers; Any Chief Officer = Chief Officer Function: Chief Officer (net); BDMs= Products/Services Involved In Procurement In Course Of Work: Any Products Or Services
Unique Audiences By Platform : Only 4% of CNBC’s audience overlaps between linear and digital. +177% lift in overall reach when CNBC Digital is added: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing.
More than 1 in 4: Source: Nielsen, Live + SD, P2+ Average Audience (unless indicated); Total Day (M-Su 6A-2A), Morning (M-F 6A-10A), Dayside (Monday-Friday 10A-4P), Prime (Monday-Friday 8-11P), Weekend (Sa-Su 6A-2A). CNBC BD: Cogent Media, April 2023. Based on High Net Worth Individuals (HNWI).
79M P2+ reached: comScore Xmedia Enhanced, Total View Report, April 2023.
Impact & Environment
93%
of CNBC’s HNWI viewers watch Business Day live
3.2X
more social interactions delivered by CNBC vs. competitors
16X
more social video view delivered by CNBC vs. competitors
CNBC viewers are
+42%
more likely to search for brands that advertise during programs than that of competitive cable news programming
+152%
more likely than viewers of competitive broadcast news programming
Source:
93% of CNBC’s HNWI viewers watch Business Day live: Cogent, Jan – April 2023. TV past month (type): CNBC (Live viewing)
CNBC has delivered 3.2X more social interactions and 16X more social video views than Fox Business: Talkwalker Social Content Ratings, 9/19/22-4/9/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; 2022 Claims: ListenFirst and Partner Portals. 1/1/23 – 4/9/23.
CNBC viewers are +42% more likely to search for brands that advertise during programs than viewers of competitive cable news programing and +152% more likely than viewers of competitive broadcast news programing: Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming STD (9/19/22-6/5/23). News and Information Programming Genre.
Competition
#1
Business News Media Company: over half a billion people consume CNBC content each month
#1
Financial News Property: for Time spent Watching Digital Video
#1
in reaching Affluent Adults among all Business News Media, for 30 consecutive years
Source:
CNBC is the world’s #1 Business News Media company, with content being consumed by over half a billion people per month: Global Web Index (GWI 2022 Average).
#1 Financial News Property: Source: comScore Video Metrix Multiplatform Key Measures, March 2023. Ranked in Business/Finance News Category. Based on Total Minutes.
#1 in reaching Affluent Adults among all Business News Media, for 30 consecutive years: Ipsos Affluent Survey USA Doublebase 2022 Adults 18+ HHI $125K+ weighted by Affluent Adults. Total Digital Brand Footprint in past 30 days. Investor Influencers –Investing Affluencers; Any Chief Officer = Chief Officer Function: Chief Officer (net); BDMs= Products/Services Involved In Procurement In Course Of Work: Any Products Or Services