NBCUniversal Local has enhanced the local premium video buying experience with NBC Spot On featuring Peacock, an advanced OTT/CTV advertising platform. We’ve made CTV buying easy, bringing next-level scale and making targeting and measuring a reality. Over 15 billion monthly impressions, in all 210 DMAs. White glove service from a dedicated customer support team. Game-changing delivery and attribution. Completely turnkey, always relevant, always local.
Geotarget to reach local or regional audiences in any of Nielsen’s 210 DMAs
Choose from one of five premium content bundles
Ability to target demographic, behavioral characteristics, as well as by time of day & device!
Track & Analyze performance and results through a custom dashboard
Audience Value
15B
Monthly Impressions
90%
of Peacock viewers choose ad supported tier
12%
Peacock duplication with OTS station audiences (NBC/TEL)
Impact & Environment
Efficiently reach OTT/CTV viewers across Peacock, NBCU and premium trusted partners. NBC Spot On provides access to the most comprehensive mix of local OTT inventory and the only way to access local Peacock inventory at scale.
Source:
Message Memorability: Phoenix MI: Tokyo Olympics NBC Prime vs Prior Year broadcast/cable norm, P18-49
Search Engagement: EDO: Tokyo Olympics NBC Prime vs Competitive Prior Year broadcast/cable norm
Competition
#1
Movie across all streaming (Peacock)
#2
Largest Ad Supported streaming service with Peacock
70%
of viewers prefer Peacock to other AVOD services
