Introducing FANDEMONIUM, an all-new partnership between Universal Pictures, Universal Parks & Resorts, Peacock, and NBCUniversal that celebrates and rewards fans of culture’s biggest icons during key times of the year, starting with Halloween 2023.
NBCU’s unparalleled characters, stories, and creators already engage fans across all touchpoints; FANDEMONIUM brings it all together to super-serve fans and provide an avenue for brands to reach those audiences authentically.
Nobody owns October like NBCU.
Key dates:
Starting September – October 2023
Audience Value
Horror is one of the most beloved genres across all audiences, and a largely untapped market for advertisers.
1 in 3
Gen Z adults report having seen a horror movie in a theater
Horror ranks as the
2nd
favorite entertainment genre for Gen Z adults
Source:
Source: Morning Consult
Impact & Environment
With Halloween-related programming, stunts, and tentpoles across NBCU linear, digital, streaming, social, experiential, metaverse, and more, Fandemonium offers your brand the opportunity to customize a platform-diverse campaign that makes the most sense for your message and target audience.
FANDEMONIUM brings a projected
125M+
impressions for your brand across the NBCU portfolio
Following our successful 2022 Halloween in Hollywood special
65%
of fans said “NBCU is the place to go for the best authentic Halloween content.”
Source:
Source: MindProber Survey Data, P18+, Halloween In Hollywood special on NBC (10/1/22) and on Peacock (through 10/31/22); top 2 box agree
