Engaged Audiences At Scale
Put USA On Top In 2019!
2019 Was OUR Year – USA Network Is Once Again #1!
January 3, 2020
Big news for USA Network as the new decade kicks off: The channel ends 2019 as the #1 cable entertainment network in the P18-49 demo for the third consecutive year, and the P25-54 demo for the second consecutive year!
Several key series boosted the network to the top spot. WWE Monday Night RAW was the #1 Cable Entertainment Program on Mondays, as well as the #1 Most Social Primetime Series in all of television.
It was an especially standout year for USA’s unscripted series. Looking across the television industry, Chrisley Knows Best was the #1 VOD Cable Unscripted Series, and Straight Up Steve Austin the #1 New Unscripted Cable Series for Men (18-49, 25-54).
Additionally on USA, Temptation Island sizzled as the network’s #1 New Series (Scripted or Unscripted) and Miz & Mrs did an absolutely awesome job as its #1 Returning Unscripted series. Treadstone crushed as USA’s #1 New Drama, while Queen of the South was its #1 Returning Drama.
USA readies itself for another standout year, kicking off with the debut of The Biggest Loser on January 28 and the return of Miz & Mrs on January 29. February 6 will see the premiere of Sam Esmail’s Briarpatch, as well as a new story of critically-acclaimed thriller The Sinner.
The wins solidified USA as a #1 Network in Prime for 14 consecutive years.
Keep your eyes on USANetwork.com for all the latest information, as well as full episodes and exclusive videos.
Source: (1) Nielsen, 12/31/18-12/29/19; L+7 through 12/15/19 blended with L+3 through 12/26/19 and L+SD through 12/29/19; Mo-Su 8p-11p; Includes ad-supported cable entertainment networks that air in 100% of the daypart. (2) Nielsen, 1/1/19 – 11/30/19. Interactions are a measure of total relevant U.S. social media activity grossed across Facebook, Instagram and Twitter from three hours before through three hours after broadcast, local time. Includes new/live primetime on English and Spanish-language broadcast and national cable networks and excludes programs with less than five Telecasts. Facebook and Instagram measurement inclusive of owned activity. Twitter measurement inclusive of owned and organic activity. Due to data delivery issues, episodes aired on the following dates were excluded: for 09/19/19, 10/1/19; based on ad supported programs.
