Our industry is in the midst of seismic transformation, as technology and culture both evolve at rapid pace and shape the consumer experience. At NBCUniversal, we’ve built our business to reflect how consumers view content today and through One Platform, we’re inviting you to shape that experience with us. We’ve shared this unified vision with our partners throughout the year. ONE21, the first-ever developer and entertainment conference, unveiled One Platform’s unique partnerships and capabilities that partners can plug into at the intersection of broadband, aggregation, and streaming. We continued at The NewFronts, going deeper into the automated, self-service, data-driven opportunities accessible to any partner through One Digital Video and Peacock.
 
NBCUniversal’s 2021-2022 Upfront presentation showed what connects this all: the best content. In our virtual live event, the biggest stars from across NBCU brought partners into the universe of our new and returning programming. We celebrated the stories that inform and entertain viewers around the world, showcasing how we’ve built one home bringing together the best stories to connect with all audiences.
 
Continue below to read our guiding content strategy, the latest programming announcements, and learn how you can activate with us. If you missed the event, watch it here (login required) and contact us for more information.

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OUR VISION for premium content guides every aspect of NBCU’s business, from our creative expertise, resources, and relationships, to development, to content aggregation. One Platform is built to bring together the best stories and connect with consumers how they consume media today: cross-platform.

“Our executives are working ACROSS ALL PLATFORMS, which allows us to greenlight the content we love and then find it the best home in our ecosystem.”
-Susan Rovner, Chairman of Entertainment Content at NBCUniversal Television and Streaming

This cross-platform structure empowers our genre experts, from comedy nerds to reality obsessives, to develop shows that build the biggest audiences across 20 brands and networks. We implement this vision by following these guiding principles:
 

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  • Embrace beloved franchises and IP, and take big swings

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  • Develop shows that are relatable, broad, smart, and bold.

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  • Foster existing and emerging fandoms

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  • Partner with the best talent in front of and behind the camera

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  • Uphold diversity and inclusion throughout our process

Our approach also makes NBCUniversal a welcoming home to the most talented creators in the industry. We empower them to fully pursue their passions across our ecosystem, whether they’re hosting a talk show on NBC or executive producing a series for Peacock. You’ve seen this creative freedom with projects that our stars brought to life in the Upfront presentation, and there will be even more to come from newly signed cross-portfolio talent deals.
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OUR PROGRAMMING took center stage at the Upfront because it’s at the heart of what’s made NBCU the leading media, entertainment, and technology company. Reaching nearly 700m people every month, Comcast, NBCU, and Sky’s aggregation of premium content reflects and creates the dynamic culture of audiences on a local, national, and global scale.
 

Our new programming builds on this foundation, bringing powerful stories and fresh perspectives to all audiences. We’re no longer tied to the traditional broadcast pilot season so across the portfolio we’re developing shows year-round for every platform. As our unequaled home for premium video expands, we’re excited to offer even more scaled content and IP opportunities for our partners. Read more on just a sample of some of these programs from across NBCU:
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We know consumers are programming their own content experiences, looking to shape the world they want to see and the selves they want to be. They turn to us every day – whether it’s for a good laugh from SNL, a good cry from the final season of This Is Us, reliable information from our trusted NBC News portfolio, an escape into the worlds of Universal Parks, comfort in a fan-favorite Bravo franchise, or a global moment of celebration with the Olympics. This culture creates a sense of community with our viewers year-round. See the number of ways our stories connect with all audiences:
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HOW YOU ACTIVATE with NBCUniversal is made more open through One Platform. Our expanded technology, built around the premium content showcased in the Upfront, all work to deliver greater impact on our partner’s business objectives by

  • Easily plugging into the tools and technology that power our business to make advertising work better and more efficiently. Read more about news from ONE21
  • Activating across One Digital Video and Peacock, from live linear dynamic ad insertion on vMVPDs, to advanced contextual advertising and a new ad formats to expand the reach to your desired audience. Read more about news from the Newfronts
  • Increasing your ad’s effectiveness and helping to improve the consumer experience with our Global Content + Commercial Innovations
  • Digging deeper into the trends shaping many consumer categories with our expert insights.

 
The Upfront presentation showed how our premium content and the trust we’ve built with consumers remains constant. In the event’s closing remarks, we made our call-to-action clear:

“TRUST is the foundation of our company. It’s an enormous responsibility. And our partners have the opportunity to build on it. Because when we come together, our impact is multiplied. …. In every way, we’re building faster, easier, and more direct connections … giving people everything they love, the way they actually watch it.
And we’re giving you the opportunity to build trust, and comfort those people every single day.”
-Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCU

NBCU remains your one trusted partner – a unified home for the best premium content where you find your audience and make an impact. In the Upfront, we showed you the universe we bring together to make it happen for you, and we can’t wait for you to join us again next year.

The 2021-2022 Upfront was one moment in our journey to build the future together. Reach out below for more information about our announcements, upcoming opportunities for collaboration, and more: