NBCU Creative Guidelines

Local Standard Display

Standard display ad units are available across the NBCUniversal portfolio of brands, utilize standard file types and follow the IAB industry standards and guidelines.
 
For any questions, please contact your Account Management team or email @NBC Uni Local Ad Specs.

Available On:

 

Web             App

Banner and In-Content

 

Web
Desktop
970×250, 300×250, 300×600, 120×60 Sponsor Logo
Tablet
970×250, 300×250, 300×600, 120×60 Sponsor Logo
Mobile
320×50, 300×250
Mobile App
320×50, 300×250

File Types/Formats:

  • HTML5, GIF, JPEG, JavaScript, Internal Redirects

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • GIF – Looping: 3 loops
  • HTML5 Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

In-Banner Video/Rich Media:

  • Creative with in-banner video must be third-party served
  • Video – :30 second MAX length
  • Ad must have a volume, mute, play and pause control
  • Audio must be user initiated (on-click: mute/un-mute) default state is muted

Notes:

  • No video on 320×50
  • 120×60 sponsor logo must have a transparent background, no taglines, and be visible on a dark color background

Creative Guidelines

 

Creative due to NBC Account Management team 5 business days prior to launch

Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)

  • All ad units must have a 1 pixel black border surrounding entire creative.

Max allowance of 3 site served creatives per size per placement at a time with a max of 3 swaps per quarter.

Third Party Requirements

  • All click thru URLs must open in a new browser-window – unless using an in-site URL
  • Must code to GPT asynchronous tags in order to detect the amount of iFrames to bust
  • Ad creative and landing pages that employ exit pop-ups are not permitted
  • NBCU policy states that we cannot accept blocking tags

Technical Guidelines

  • Z-Index: 0-4,999
  • W-ModeL Transparents
  • Standard Display Click Tag Instructions: getURL (clickTag, “_blank”)
  • All tags must be secure

 

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