Regular SLAs
Launching*:
Assets Needed By:
Saturday – Sunday – Monday
Previous Wednesday at 3P
Tuesday
Previous Thursday at 3P
Wednesday
Previous Friday at 3P
Thursday
Previous Monday at 3P
Friday
Previous Tuesday at 3P
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Holidays 2022/New Year 2023
Launching*:
Assets Needed By:
Saturday 12/24 – Tuesday 12/27
Friday 12/16
Saturday 12/31 – Monday 1/2/23
Monday 12/19
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – MLK 2023
Launching*:
Assets Needed By:
Monday 1/16
Wednesday 1/11
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Presidents Day 2023
Launching*:
Assets Needed By:
Monday 2/20
Wednesday 2/15
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Q2 2023
Launching*:
Assets Needed By:
Saturday 4/1
Friday 3/17
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Memorial Day 2023
Launching*:
Assets Needed By:
Saturday 5/27 – Tuesday 5/30
Friday 5/19
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Juneteenth 2023
Launching*:
Assets Needed By:
Monday 6/19
Wednesday 6/14
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Q3 2023
Launching*:
Assets Needed By:
Saturday 7/1
Friday 6/16
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – July 4th 2023
Launching*:
Assets Needed By:
Sunday 7/2 – Tuesday 7/4
Thursday 6/22
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Labor Day 2023
Launching*:
Assets Needed By:
Saturday 9/2 – Tuesday 9/5
Monday 8/25
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Q4 2022
Launching*:
Assets Needed By:
Sunday 10/1
Friday 9/15
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Thanksgiving 2023
Launching*:
Assets Needed By:
Thursday 11/23 – Monday 11/27
Thursday 11/16
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
Ad Ops Creative Deadlines – Holidays 2023/New Year 2024
Launching*:
Assets Needed By:
Sunday 12/24 – Tuesday 12/26
Wednesday 12/13
Sunday 12/31 – Tuesday 1/2/2024
Friday 12/15
*Assuming all creatives/tags are up to spec & don’t require us going back to the client
*Creatives are required to be sent up to spec by the assets needed date
*** When sending creative, please be cognizant of our approved research vendors.
**** Additionally, if creative is not received and up to spec in accordance with creative deadlines the campaign will be at risk of not launching on time or previous creative will need to be extended
For a list of approved third-party vendors please reference NBCU’s Approved Creative, Research & Verification Vendors.
These service level agreements allow for the necessary time required to fulfill all steps of the operational workflow:
- 1) Process and test assets to ensure everything booked/required has been provided and meets spec and policy guidelines
- 2) Execute creative implementation
- 3) Quality assure creative implementation once trafficked
- 4) Test sponsorships and livestreams
For any questions, please contact @NBC Uni Specs & Guidelines.
