The following are approved across the NBCU Portfolio for both video and display advertising products. For any questions, please contact @NBC Uni Specs & Guidelines.
Pre-approved 3rd-party pixels
- Adelaide
- Adelaide
- Adform
- Adjust
- Adobe
- Alphonso
- Atlas by Facebook
- BlueKai
- C3 Metrics
- Comscore
- Cuebiq
- Data Plus Math
- DISQO
- DoubleVerify
- Dynata
- Evidon
- Exelate
- Experian
- Extreme Reach
- Flashtalking
- Foursquare (formerly Placed)
- Google (DV360 & CM360)
- Infillion (formerlyTrueX)
- InMarket (formerly NinthDecimal)
- Innovid
- Integral Ad Science (IAS)
- IQVIA
- iSpot
- Kantar
- Kochava
- LiveRamp
- Lucid
- Method Media Intelligence
- MetrixLab
- MikMak
- Neustar
- Nielsen
- Oracle Advertising (formerly Moat)
- Phoenix
- Prodege
- Rockerbox
- Samba TV
- Sizmek
- Tapad
- Tatari
- Truste
- tvScientific
- TVSquared
- Upwave (formerly Suvata)
- Veeva Crossix
- Visual IQ
Certified DSPs
- Adobe
- Amazon
- Amobee
- Basis (PMP only)
- Beeswax
- Blockboard (PMP only)
- DeepIntent (PMP only)
- Display & Video 360 (DV360)
- Madhive (PMP only)
- Octillion (PMP only)
- Roku OneView
- Samsung (PMP only)
- Simpli.fi (PMP only)
- StackAdapt (PMP only)
- The Trade Desk
- Viant
- Xandr
- Yahoo
Certified creative ad servers
Hosted by DSP:
- Amazon
- Basis (PMP only)
- Beeswax (PMP only)
- Blockboard
- Madhive (PMP only)
- Octillion (PMP only)
- Roku OneView
- Simpli.fi (PMP only)
- StackAdapt (PMP only)
- The Trade Desk
- Viant
- Xandr
- Yahoo
Hosted by ad server:
- Campaign Manager 360 (CM360)
- Extreme Reach
- Flashtalking
- Innovid
- Sizmek
YouTube Ads Data Hub Approved Third Party Vendors
The third-party vendors listed below currently meet YouTube’s Ads Data Hub requirements and are NBCU certified. Additionally YouTube’s list of approved vendors may also be referenced.
VAST Vendors: Adform, CM360, Extreme Reach, Innovid
- Note: Can accept Sizmek but it will not track any third-party data
Pixel Vendors: Can only accept CM360 1×1’s if creative is Site-Served
- Can accept research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata. Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel
- There is a Moat integration but for 1P Data only on YouTube. We cannot accept Moat 3P pixels for measurement
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