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April 7, 2022 | Authored By
After more than two years of uncertainty and accelerated change, many of us were faced with reevaluating some of our priorities when it comes to our health and mental wellbeing.
And at the same time, we are continuing to provide support to those around us who have faced obstacles in these areas.
Overall, health is truly front and center for everyone.
Last year, we brought together innovators from all corners of the industry for our inaugural Health is Universal event—where we joined with leaders and held candid conversations about the state of the health industry.
The event was a huge success that left us with tremendous feedback and essential insights that inform how our team thinks about health today, and how we work with our marketing partners in the space.
For example:
- The role of marketers is changing and requires them to bridge the gap with consumers.
- Technology has spurred rapid innovation and driven shifts in consumer expectations.
- New advancements and innovation must be coupled with authentic, empathetic ways of communication.
- Caregivers are a growing segment of the population whose stories we can and should be championed.
Representing about 20% of the US GDP, health profoundly affects every one of us personally and economically. Which is why we are continuing these critical conversations and committing to further research to identify the gaps, opportunities and then create connections.
Connections are vital, because consumers and patients are people, first. They’re seeking more human, more holistic solutions from their healthcare providers—from technological improvements to more access points to global offerings. Most importantly, patients and providers are hoping to build trust—which can improve communication, the consumer’s experience, and lead to better outcomes.
Once again, we’re welcoming key leaders along with NBCUniversal’s iconic, noteworthy News Anchors and Talent to share insights and learnings related to consumers and health.
During our upcoming event, we will discuss:
- New first-party research our Insights & Research team conducted focused on consumer perceptions of healthcare and the future they wish to see.
- How technology innovations are transforming the way consumers engage with health care and how that has affected multicultural audiences.
- The importance of trust between consumer and provider and the ways brands can create authentic connections.
Change is an inevitable part of the health and wellness industries—but we have an opportunity, and responsibility, to make sure that trust, transparency, and humanity inform that transformation.
Here at NBCUniversal, we are committed to doing our part. Together, we are helping our marketing partners tell inclusive stories and drive positive change—for all audiences—and we’re excited to continue the conversation with all of you.
Mark Marshall
President, Advertising and Partnerships
NBCUniversal
To RSVP to virtually attend Health is Universal on April 26th at 2 PM ET, please click here.
