On-demand | Takeaways for our partners
The Future of TV is Here.
Full Stream Ahead.
The Peacock Newfront was the next step in NBCUniversal’s interconnected series of partner events designed to create a comprehensive understanding of One Platform collaboration for our partners. At One22, we proved that we are committed to industry transformation through technology partnerships across four key areas: data & identity, activation & automation, ad experience, and measurement. With the Peacock NewFront, we bridged the gap between this technology foundation and our content strategy, putting a spotlight on the future of streaming and how we’re furthering our commitment to Commercial Innovation with two new Peacock ad products.
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Just over two years since launch, Peacock continues to be one of the fastest growing streaming platforms in the marketplace. Having already hosted two Olympics, a Super Bowl, a WrestleMania, award shows, movie premieres, original series launches, and more, Peacock truly is one of the most diverse streaming platforms, with something for everyone. As detailed in the Peacock NewFront, the next wave of content and enhancements coming to Peacock signals NBCU’s continued investment in the platform.
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Why This Matters
With streaming consumption rapidly growing, platforms must evolve to meet consumers where they are and provide the most impactful experience for viewers and advertisers alike.
Our Solutions
Brands looking to maximize engagement can reach consumers on Peacock while they’re enjoying new original shows and movies, Universal Films making their streaming debuts early and exclusively on Peacock, MLB games, and, starting this fall, NBC, Telemundo, and Bravo next-day episodes. Enhancements coming to Peacock, including updated UX/UI for better navigation and “key plays” to highlight top game moments when joining late, will boost consumer interaction and engagement within the platform.
Your Takeaway
Working with Peacock means surrounding your brand with premium content and an impactful experience that connects with a wide range of audiences, all in one place.
Peacock Resources
Since its inception, Peacock has been a platform built with and for our advertising partners, delivering industry-leading results for brands. But there’s so much more you can do with Peacock to elevate your brand’s experience. With our simplified activation options, we’ve made it easy for brands to achieve impact with our Peacock Premier offering and reach with our Peacock AX offering. And with our new ad innovations, brands have new ways to activate and engage audiences through our premium ad experience.
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Why This Matters
Brands are constantly looking for new ways to reach and engage their target consumers in authentic ways. Understanding how consumers engage with content helps achieve this objective.
Our Solutions
Our two newest ad innovations, Peacock Frame Ad and Peacock In-Scene Ad (in testing), will enable you to drive impact by fully integrating your brand into the viewing experience itself. Peacock Premier enables you to leverage integrations and show IP in custom ads to weave your brand in with the content and characters viewers love. Peacock AX extends your reach across our entire digital video and streaming footprint, connecting your brand with your target audiences wherever they’re watching. And for performance advertisers who don’t already have existing DSP relationships, Peacock Ad Manager will unlock self-service access to premium streaming content, advanced targeting, and full-funnel measurement.
Your Takeaway
Peacock’s premium ad environment combined with ongoing innovation and flexible activation paths delivers the right solutions and sky-high results for your brand.
NBCU’s portfolio goes well beyond our streaming powerhouse, Peacock. As seen at One22, using One Platform as our guide, advertisers can easily tap into our tech stack to activate across one of the largest portfolios of advertising-driven premium content in the world. From streaming to social, from global to local, from high-touch sponsorships to turn-key targeting, NBCU’s One Platform has the scale and solutions to achieve any brand goal while offering easy activation all in one place.
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Why This Matters
In the increasingly fragmented digital ecosystem, brands need a singular solution that provides reach, scale, and impact that accounts for consumption across all screens.
Our Solutions
NBCU’s One Platform is your one-stop shop to reach your audiences at scale through our enormous portfolio of premium content—including, of course, Peacock. But it doesn’t stop with content. Our proprietary technology and strategic partnerships across the industry mean we can tailor our solutions to your precise advertising needs, ensuring you can activate your media buys with ease and efficiency and without ever sacrificing quality.
Your Takeaway
The power of Peacock and One Platform means always finding your audience—and always find the right solution for your unique business needs.
One Platform Resources
Our Peacock NewFront bridged our technology and content strategy in a celebration of all things streaming through the lens of “Peacock & Beyond.” Looking ahead to our Upfront presentation this May, we’ll continue to dive into how One Platform builds our better future together, today. It’s time to ask, what’s really holding us back?
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