On-demand | Takeaways for our partners
Our Second Annual Developer Conference
One22 proved to our partners that, together, nothing can hold us back. Putting #OurPartnershipCommitment in action, we demonstrated how collaboration is key to making necessary progress in the industry. Using One Platform as our guide, learn more about our latest developments in four key areas to see how the future is here, and how we are ready for you.
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For over 100 years we have built direct, trusted relationships with our consumers. And every month, more than 237 million U.S. adults interact with NBCU’s ecosystem, signaling valuable engagement and preferences to generate more than a billion data points. This forms the basis of our first-party data, enabling us to know who our consumers are, what they want, and how to best serve them. One22 detailed how we’re bringing it all together for the first time through our new data and identity platform, NBCUnified, which makes all of this actionable for you.
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Why This Matters
In the near future, identity fueled by first-party data derived from trusted consumer relationships will be the new currency and industry standard.
Our Solutions
NBCUnified delivers on our promise from last year with NBCU ID, unifying first-party consumer data sets from across NBCU—with unprecedented speed and efficiency thanks to our partnership with Snowflake—to enable best-in-class targeted and personalized consumer experiences. And with NBCUnified Audiences and NBCUnified Consumer Match, you’ll be able to transact against our 200M NBCU IDs and hundreds of first-party consumer attributes at scale.
Your Takeaway
We’re opening up access to our best-in-class first-party data & identity platform, NBCUnified, for you to unlock unmatched precision targeting, person-level insights, and more transparent measurement and attribution, all in a privacy-minded way.
Data & Identity Resources
Last year at One21, we walked through One Platform in detail, showing you how our proprietary technology helps you reach your audiences at scale across linear and digital. One22 unpacked how we’re supercharging One Platform with higher quality data and how we’re making media buying more automated and interoperable than ever—at every step of your campaign—from building audiences, to cross-platform planning and activation, to measurement.
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Why This Matters
Data is only as good as the systems you use to activate it. The most efficient and scalable systems are automated and interoperable, enabling secure collaboration and creating better standards for the entire industry.
Our Solutions
We’re adding more scale for you in streaming with Peacock AX, across platforms with iSpot viewership data, and across the entire premium video industry with our OpenAP OpenID integration. We’re increasing automation by fully enabling programmatic buying on Peacock and by modernizing your workflow to bring you automated cross-platform RFPs, in partnership with Salesforce and Mediaocean.
Your Takeaway
One Platform enables you to activate across linear and digital with a single audience, a unified media plan, and the flexibility to execute your media buys in a managed or self-service way, all while saving you time and money with automated workflows.
Activation & Automation Resources
Over the past five years, we’ve introduced 62 commercial innovations, all with proven impact for you. In fact, people are 88% more likely to remember your brand and 79% less likely to change the channel with commercial innovations. Each innovation is fueled by NBCU data and insights to make ad experiences as effective as possible. One22 unveiled our newest data-driven advancements to unlock more ad innovation, creativity, and results for you.
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Why This Matters
The consumer’s ad experience is tied directly to the user experience and should be as enjoyable as the content itself.
Our Solutions
We’ve introduced smarter ad placements suitable for your brand with Contextual Intelligence, message personalization in streaming with The Harmonizer, Sequential Storytelling to own the entire purchase funnel, and a frictionless commerce experience now global with Comcast.
Your Takeaway
Our impactful data-driven innovation experiences empower you to generate excitement, engagement, and unbeatable results in an impactful environment for the consumers that matter to you.
Ad Experience Resources
Over the past year, we’ve taken the initiative to explore, evaluate, and, ultimately, expand the measurement solutions available to us all. Following an RFP we issued across the industry, we’ve established a framework for every stakeholder to better understand our evolving landscape. More meaningful measurement is faster, more accurate, and as diverse and inclusive as the stories we tell, the places we watch, and the people we want to connect with. One22 presented how we’re unlocking the future of measurement right now.
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Why This Matters
In 2024, our current measurement industry standard will disappear. Now is the time to embrace cross-media measurement and a shared, multi-currency future.
Our Solutions
Following the certification of iSpot.tv for national cross-platform currency, we are proud to introduce our newest eight certifications, with more on the way, building an interoperable, level playing field for you. With our newly launched Measurement Certification website, you can learn about each of our certified partners and even apply for certification of your own.
Your Takeaway
The future of measurement is here. We have the data, technology, and partnerships in place to measure what you care about most: your ads and your performance.
We are committed to industry progress through partnership. From identifying your audience with data, to activating converged targeted campaigns, delivering a more personalized experience, and closing the loop with better measurement, One22 proved that we are committed to this future.
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ONE22 showed the foundation of what One Platform can do for you. Looking ahead to our NewFront and Upfront presentations this May, we’ll continue to dive into how One Platform builds our better future together, today. It’s time to ask, what’s really holding us back?
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