Insights & Measurement

Our mission is to deliver best in class insights, analytics and ROI for our partners.

We prioritize the consumer perspective, create data driven insights, evolve currency and prove the efficacy of advertiser spend, while challenging the marketplace to adopt new currencies and narratives. We are not your everyday “research” team. We are NBCUniversal Insights & Measurement. We invite you to COLLABORATE, ELEVATE, and TRANSFORM the industry with us.

Learn about some of the key initiatives that are driving conversations in the marketplace that can drive impact for your business.