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Travel brands and destinations have prioritized keeping pace with post-lockdown demand, as travelers around the world have felt more ready to hit the road and the sky with confidence.
While economic uncertainty could temper consumer appetite, a newly heightened human desire for connection and exploration is expected to elevate the role of travel in people’s lives.
Inspiring and capturing travel demand will remain a priority, and brands will likely embrace strategies that capture attention, connect with strategic audiences, and prompt action.
For more information, please contact Caitlin Collins.
84% of U.S. travelers have existing 2023 trip plans, with 33% saying they are likely to take at least one international trip this year.
56% of U.S. travelers say that travel is a priority in their budget in the near-term.
78% of global travelers want to have a positive impact on the community they are visiting.
Source:
Destination Analysts
Destination Analysts
Amex Global Trends Report 2022
