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After several years of volatile pandemic-driven conditions, many CPG brands are rebalancing their priorities and portfolios as a means of ensuring future-looking growth.
CPG marketers are navigating the impacts of inflation, adapting to omnichannel shopping journeys, and responding to growing areas of demand like wellness, sustainability, and inclusivity.
As a result, CPG portfolios will likely explore strategies that capture attention, fuel loyalty, and build direct relationships with their customers.
For more information, please contact Caitlin Collins.
U.S. CPG ecommerce sales are expected to grow +21% in 2023
35% of U.S. adults say they are switching from name brand products to store brand or generic products in response to inflation
55% of grocery shoppers are more likely to try new products when shopping online
Source:
eMarketer; Combined Food and Bever + Health & Personal care categories
MRI – Simmons 2022 Q3 Trending Topic Survey
Mintel, Online Discovery Process in Food & Drink – US – 2022
