BEYOND VISION. BUILDING THE FUTURE

NBCUniversal is going beyond old standards of practice, opaque ways of doing business, and ill-conceived measurement standards, all to create a better world for consumers, brands and media.

In this new world, we’re leading the industry toward a future of transparency, brand safety, clarity and true consumer engagement. How? In collaboration with our brand partners, we go beyond the algorithm to accuracy, reaching real people in real places with results and partnership you can trust. Together, we move campaigns beyond impressions to engagement, by sparking connections at every touch point, across every platform. And we move audiences beyond likes to love, illuminating them with our talent and stories.

But most importantly, we’re moving the industry beyond conversation. We’re taking action.

REIMAGINING THE COMMERCIAL EXPERIENCE

LESS IS MORE. RELEVANCE IS EVERYTHING.

Our first bold move was Reimagining the Commercial Experience to better serve both consumers and brands. We’re decreasing the number of ads in commercial pods and decreasing total ad time. This means less clutter in the marketplace, which in turn means more effective ads and higher recall. With new formats and targeting we’re also better able to reach, impact and connect with our audiences. This is just the start.