Peacock continues to redefine the future of advertising and consumer engagement with its diverse slate of premium content.

Leverage our proprietary data about consumption behaviors, ad innovations & creative best practices to drive results for your brand.

Spotlight

Click below to discover the Top 6 Creative Best Practices that can drive in-market results with our expert insights on how to maximize the impact of your brand’s creative on Peacock.

LEARN MORE

Curator Ad Study:
Explored the impact of Curator on the viewing experience and on brand KPIs.

<strong>Binge Ad Study:</strong> <br>Explored consumer motivations around binge behavior.

LEARN MORE

Binge Ad Study:
Explored consumer motivations around binge behavior.

<strong>Pause Ad Study:</strong> <br>Gathered consumer response to Pause Ads and identified areas to formulate best practices for this unit.

LEARN MORE

Pause Ad Study:
Gathered consumer response to Pause Ads and identified areas to formulate best practices for this unit.

<strong>Movie Ad Experience Study:</strong> <br>Determined the optimal movie ad load on Peacock to provide the best viewing experience.

LEARN MORE

Movie Ad Experience Study:
Determined the optimal movie ad load on Peacock to provide the best viewing experience.

<strong>Reduced Ad Load Study:</strong> <br>Explored the impact of pod length, clutter, and ad length on ad performance and evaluated the impact of reduced ad load commercial break patterns.

LEARN MORE

Reduced Ad Load Study:
Explored the impact of pod length, clutter, and ad length on ad performance and evaluated the impact of reduced ad load commercial break patterns.

<strong>Premium Video Study:</strong> <br>Understand the role of platform environment on consumer perception and overall viewing experience

LEARN MORE

Premium Video Study:
Understand the role of platform environment on consumer perception and overall viewing experience

Peacock’s Premium Content Reaches 72M Users

Ways to Get Involved Today

Peacock Top Things to Know

Peacock Ad Products

NBCUniversal One Platform™ Technology

Spotlight

Ad Innovations Studies

Ad Experience Studies

Peacock’s Premium Content Reaches 72M Users