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Exclusive Deal Connects Marketers to Over 1 Billion Travelers in 90+ Top Airports
REMOTE WORKSPACES EVERYWHERE — June 7, 2021 — Today, NBCUniversal and ReachTV announced a new, scaled content and monetization partnership that will take flight across more than 90 airports in the US, Canada, and the UK. The expanded collaboration between the media and technology powerhouse and the groundbreaking in-airport entertainment company will bring NBCUniversal’s beloved content — from local news to Peacock — to the TV screens that light up travelers’ journeys every step of the way. From concourses to lounges, bars and restaurants to retail hubs and newsstands, airport gates, and over one million hotel rooms, advertisers will have myriad new ways to connect with more than one billion consumers as they embark on their long-awaited adventures.
“Travel is coming back faster than predicted, with airports already surpassing 75% of 2019 passengers for the last 30 days and more than 1.9 million people flying the Friday and Monday of Memorial Day weekend alone. As people find their way back to airport settings, they’ll also look to see and hear from their favorite anchors, personalities, and celebrities throughout their journeys. The partnership between ReachTV and NBCUniversal will bring travelers the stories and talent they love and trust across the screens that light up their trips. Our companies share a commitment to truth and positivity for viewers and we’re thrilled to find new ways to enhance the travel experience.”
-Lynnwood Bibbens, CEO and Founder, ReachTV
“NBCUniversal has a longstanding commitment to bringing its content to all audiences on any screen. ReachTV gives us the opportunity to create engaging content experiences for our viewers, find new pathways of connection for our marketing partners, as well as shine a light on the incredible business Lynnwood has built over the years. We are proud to partner with ReachTV and to unite the company’s expansive footprint with our powerful IP, inspiring, informing, and shaping the journeys of travelers everywhere.”
-Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal
The expansive new partnership, which builds upon the companies’ relationship since 2019, focuses on two critical areas of NBCUniversal’s and ReachTV’s businesses:
- Best-in-Class Programming: Powered by NBCUniversal Local’s NBC Everywhere, the media and technology company will provide best-in-class programming to ReachTV’s scaled out-of-home offering. From Local, National, and Financial News to Peacock, NBC Entertainment, and Sports, consumers will have unprecedented access to entertaining and informing content on every leg of their journey.
- Exclusive Monetization Partnership: A true, reciprocal partnership, NBCUniversal Advertising & Partnerships and ReachTV will work together exclusively to connect audiences and marketers at the cultural crossroads of their travels. The two companies will work in concert on client and agency discussions, with NBCUniversal providing ongoing sales support, market intelligence, and more to ReachTV.
ReachTV, a certified minority business, provides unparalleled scale and precision for marketers seeking to reach key consumers. With the ability to target audiences nationally, regionally, locally, and even at the terminal or gate level, ReachTV’s advertising partners are guaranteed a fully transparent, brand-safe environment that consistently delivers on impressions. Combined with NBCUniversal’s iconic programming and sales partnership, this OTT entertainment network is a must-have for brands in every industry.
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ABOUT REACHTV:
ReachTV is the first Nielsen-rated, linear, self-distributed, short-form OTT entertainment network. ReachTV’s ground-breaking in-airport linear short form channels can be seen in over 90 of the top airports in North America and are expanding globally. ReachTV airports see over 1 billion travelers and generate over $1 billion in food & beverage/retail revenue every month. ReachTV delivers fresh daily content on the Company’s own patent pending delivery platform, which recreates the entire traditional television network ecosystem in the cloud. ReachTV Studios produces content in its penthouse studios on the top of Hollywood, and partners with world-class producers to deliver outstanding original programming for its network and other distribution channels. In addition to its original programming, ReachTV channels feature innovative short form content from a broad range of production companies and networks such as NBCUniversal, Bloomberg, Business Rockstars, DraftKings, The Hollywood Reporter, Live Nation, Ovation, PlayersTV, and USA Today. ReachTV launched a Tastemaker network of Influencers and Celebrities under ReachTV. Social which has now grown in less than a year to over 350 million fans.
ABOUT NBCUNIVERSAL:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
