NBCU announces new global premium video expansion—part of One Platform strategy for changing marketplace
One Industry Update unveiled our bold vision of transformation for the road ahead. This was not an Upfront presentation, but an opportunity to chart our industry’s future with One Platform, an evolved business model that serves everyone’s changing needs. The current crisis is accelerating business transformation but at NBCU, we’re already in motion. We’ve built One Platform to reflect consumer behavior through content, technology, ad innovation, and partnerships, all to deliver greater impact for partners.
Read our new playbook below to learn how One Platform accelerates industry transformation:
What You Need To Know
Activate locally AND globally to unlock opportunities.
Progress necessitates initiative. We’re expanding our One Platform investments and capabilities internationally with Sky, creating the first global premium video platform for advertisers. With a single plan, clients can access our combined stories, scale, and impact worldwide.
Read more on our Global Partnerships here.
Improve consumer experience for more effective advertising.
Audiences continue craving content and have turned to NBCU’s stories more than any other company. So, we’re doing even more for them with reduced ad time across One Platform, which has already proven full-funnel impact for partners. Whether it’s linear, digital, or streaming, we’ll find the optimal ad load for each experience to maximize consumer engagement and brand impact.
Read more on our commitment to improving the viewing experience here.
Deliver ad innovations at scale and see results.
When this consumer experience combines creativity and technology, we can generate even greater demand at scale. Our latest innovation Product Sync uses AdSmart audience data to recommend the most impactful placements for a product across One Platform, then activates our production team for custom storytelling solutions. We’ll continue partnering with brands to inspire consumers in new ways, and we’ll look to spark this collaboration with our forthcoming Creativity Summit this summer.
Read more on our innovations and creative resources
Build technology for more efficient, data-informed solutions.
Flexibility, efficiency, and efficacy are essential to brands now more than ever. We’ve invested in One Platform’s automation and interoperability of our technology at greater scale, allowing our data and tech solutions to integrate better with partner platforms. From automating the RFP process to full visibility into the shows and platforms where your units run, we give partners the tools to more efficiently drive impact for their brand.
Read more on our tech investments in automation and interoperability here.
Prioritize impact in a dynamic marketplace.
The marketplace will always change. That’s why we’re committed to serving partners in ways that make sense for them—from broadcast and calendar upfront to scatter, programmatic, and advanced audience buys. One Platform serves in every capacity and allows brands to dynamically follow their customers. With more ways to reach, engage, and activate the right audiences for greater impact, we’re ready to serve partners for the future.
We called One Industry Update together to remind us how critical transformation is for our industry, economy, and changed world. Through One Platform, we share a vision for how we’ll continue connecting with consumers and making real impact for clients. Together, we’ll build a better future.
Have any additional questions or want to learn how you can get involved? Contact your NBCU representative or reach out to us at together@nbcuni.com.
