One-hundred percent Latino. One-hundred percent American. Meet the 200%ers. This growing, powerhouse audience represents $94.7B in buying power, and they’re connected to the platforms of Telemundo’s Station Group, because we celebrate and empower their cultural values, reflect their interests, and remain in step with their ascent to influence and affluence while serving the largest Hispanic television markets in the country. Our in-house production studio develops customized, bilingual creative campaigns that speak directly to this audience. We’ve helped scores of general-market brands make their successful, Spanish-language marketing debuts, and we’ve guided many iconic Hispanic-first brands to reimagine their messaging for a new generation.
Telemundo Station Group markets: Albuquerque, Boston, Chicago, Dallas-Ft. Worth, Denver, El Paso, Fresno, Ft. Myers, Hartford, Houston, Las Vegas, Los Angeles, McAllen, Miami, New York, Orlando, Philadelphia, Phoenix, Providence, Puerto Rico, Raleigh, Richmond, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Springfield, MA, Tucson, Tampa, Washington, DC.
11M
Viewers watch TEL Owned Stations each month
7M+
Viewers watching TEL OTS Local News each month
2%
Watch both TEL & Peacock in OTS Markets
72%
of Hispanic adults trust Local Broadcast TV News
74%
of HH Expenditures by US Hispanics come from TEL OTS Markets
83%
of Hispanics say watching SLTV helps me feel connected to my Hispanic culture
#1
overall regardless of language in key Hispanic markets (A18-49)
#1
in Primetime regardless of language in key Hispanic markets (A18-49)
Nielsen P2+ NLTV Reach & Freq Report M-Su Total Day, Feb’22 sweep period; March 23 monthly NPower Duplication Report, with market breaks (P2+, 6 min qual, 75% unification); Ranks reflect Season to-date thru 3/1/23 (overall = Miami, Prime = NY); TVB 2023 Gen Mkt & Hispanic Media Comparisons, Hispanic 200%ers custom study