Home to the biggest sporting events, NBC Sports has a rich tradition of storytelling, first-class production and unequaled power of promotion. In 2023, NBC Sports continues to be the home to top-tier properties such as Sunday Night Football, PGA TOUR, USGA, LPGA, Premier League, Notre Dame Football, Indy 500, Kentucky Derby, NASCAR, MLB, USFL, Tour de France, the French Open and more. The newest addition to the NBC Sports line-up is Big Ten Saturday Night, an exclusive primetime college football window and part of our recent rights deal with the Big Ten Conference.
Following a record-breaking presentation of the FIFA World Cup Qatar 2022™, Telemundo Deportes will serve as the Spanish-language home for the FIFA Women’s World Cup Australia & New Zealand 2023™ beginning on July 20. Now more than ever, Telemundo Deportes is at the center of Spanish-language soccer in the US and its roster is growing. A new four-year deal will bring U.S. Women’s and Men’s National Teams to an already stacked line-up of Spanish-language soccer including La Liga Premier and home matches for Chivas (Club Deportivo Guadalajara).
Audience Value
Fan-favorite sports, biggest cultural moments, and world class talent engage audiences who tune in at scale.
204M
Viewers Reached
77%
Total US Households Reached (Linear)
90B
Total Live Minutes (NBC Sports Live Streaming)
#1
SNF Is The #1 Primetime Television Show For 12 Consecutive Years
Source:
All Nielsen data Live+Same Day; 2022 (12/27/21-12/25/22), using program based strict quarter-hour data. Reach totals based on 1-minute qualifier and full-year unification. Digital Metrics from Adobe Reports & Analytics
Impact & Environment
NBC Sports properties provide a superior ad environment where brands see impactful lifts throughout the purchase funnel.
+35%
Likelihood to Search (SNF vs Competitive NFL games)
+50%
Higher Brand Opinion (Kentucky Derby)
+14%
Intent to Purchase (WWE vs Competitive Category)
Source:
Likelihood to search source:
- iSpot; NFL on NBC vs. NFL on FOX/CBS/ABC/ESPN/ESPN2 through Week 18 (9/8/22-1/8/23).
- Market Cast TVBE; A18+, NFL on NBC vs. NFL on FOX/CBS/ABC/ESPN/ESPN2 through Week 18 (9/8/22-1/8/23).
- EDO; A18+, NFL on NBC vs. NFL on AMZ/ABC/ESPN through Week 18 (9/8/22-1/8/23).
- YouGov Brand Index; A18+ SNF vs. Non-SNF Viewers through Week 18, Top 20 SNF Advertisers in 2022, 9/8/22-1/8/23.
- Numerator Insights; A18+ SNF vs. Non-SNF Viewers through Week 14, Top 20 SNF Advertisers in 2022, 9/8/22-12/11/22
Brand Opinion Source:
- MarketCast TVBE; A18+, Kentucky Derby on NBC vs. PY competitive broadcast sports norms (1/1/22-12/31/22
- EDO; A18+, Kentucky Derby on NBC vs. PY competitive broadcast sports norms (1/1/22-12/31/22
Intent to Purchase Source:
- Source: Latitude; WWE Creative Testing
- Consumer category benchmarks calculated from Latitude water brand studies.
- (n=900)
- Purchase Consideration (Bc12). Next time you [purchase behavior], how likely are you to consider each of the following brands? [5pt scale; top 2 box shown]