NBC News

45M

Monthly Video Views

15M

Additional Monthly Views from Stay Tuned

+72%

more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming

+46%

lift in purchase intent

1 in 5

Say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks

+77%

more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming

#1

P25-54 within Washington, DC market (Meet the Press)

#1

Broadcast Network across the board for “Decision 2022” primetime Midterm Election coverage

Top 5

Most-watched program across linear TV in Q1, excluding sports/specials/syndication was Nightly News.