MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
Audience Value
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter, and had only 4% total audience overlap between linear & digital.
12.7M
Social Interactions
65.2M
Social Video Views
Morning Joe:
#1
Most-Social morning show on cable news ranked by total interactions
2.3X
more interactions delivered than competitors
Source:
Distinct Audiences on Linear and Digital: Only 4% of the total audience overlaps: comScore XMedia Enhanced Total View Audience Analysis. April 2023, P18+, Live+7 TV Viewing
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter: Nielsen, Live + SD, P2+ Average Audience (unless indicated); Weekday = M-F, Total Day (M-Su 6A-6A), Race = Black, YTD (1/1/23-6/18/23)
MSNBC programming has delivered 12.7M social interactions & 65.2M social video views: Talkwalker Social Content Ratings, 9/19/22-6/4/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; CNBC claim: ListenFirst, CNBC & Wall Street Journal, excluding TikTok. 9/19/22-6/4/23. TikTok Claims: ListenFirst and Partner Portals. 1/1/23 – 6/4/23.
Morning Joe is the most-social morning show on cable news, ranked by total interactions. Morning Joe has delivered 2.3X more interactions than competitors: Talkwalker Social Content Ratings, 9/19/22-6/4/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; 2022 Claims: ListenFirst and Partner Portals. 1/1/23 – 6/4/23.
Impact & Environment
MSNBC remains the #1 cable news network for primetime ad impact, and MSNBC programs are the Top 3 cable news prime programs for Ad & Brand Memorability.
Viewers are are +73% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing.
+50%
Brand Memorability vs Competition
+56%
Message Memorability vs competition
Source:
MSNBC remains the #1 cable news network for primetime ad impact. +50% Brand Memorability & +56% Message Memorability vs. Competitors: Source: Marketcast/Phoenix TV Brand Effect, 9/19/22-6/2/23. Standard Ads, Adults 25-54. Primetime Daypart for Cable News (M-Su, 7p-12a). Morning Shows measure 7-9a daypart. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs. MSNBC claim excludes shows that are not currently airing, P18+ and P25-54.
MSNBC viewers are +73% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming STD (9/19/22-6/5/23). News and Information Programming Genre.
Competition
In Q1, MSNBC posted its largest viewership advantage over competitors in 4 years. It was also MSNBC’s 9th straight quarterly win vs. competitors.
In Q2, MSNBC added more P2+ viewers YoY than ANY other TV network (broadcast or cable).
#2
Most-Watched Cable Network for the 5th straight year
#1
Most Engaging digital video audience in Cable News (MSNBC.com)
30th
consecutive month, MSNBC has led the competition in average views per visit
Source:
#2 Most-Watched Cable Network: Nielsen. Unless indicated, points are based on Live+SD P2+ Average Audience, Total Day. 2018-2022 & YTD (1/1/23-6/18/23)
Most Engaging digital video audience in Cable News (MSNBC.com): ComScore MultiPlatform,Video Metrix, Desktop P2+/ Mobile P18+, April 2023, based on average minutes per visit, 2.2X longer than Fox and nearly 3X more than CNN
In Q1, MSNBC posted its largest viewership advantage over competitors in 4 years. It was also MSNBC’s 9th straight quarterly win vs. competitors: : Nielsen, Live+SD average audience, total day (M-Su 6A-2A) unless indicated, prime = M-F 8-11P.
For the 30th consecutive month, MSNBC has led competition in average views per visit: Comscore U.S. Media Metrix & Video Metrix. MMX: April 2023, VMX: April 2023. Make It – Adobe Analytics & Partner Dashboards, May 2023. Total Mobile and Desktop US Audience, April 2023.