LX News is a digital-first news & information network and a bold multiplatform lab for storytelling innovation, turning news conventions on their head in a bid to build a loyal, influential fandom.
Authentically tap into the organic conversations LX News is having with today’s consumer while capturing attention and creating deeper connections with a targeted audience.
Audience Value
2M+
Viewers watching each month
86M
Minutes of content viewed each month
19%
Watch both LX News & Peacock
Impact & Environment
99%
of viewing is LIVE, +20% above the industry average
4%
annual growth in cordless households
$110B
in spending power
Competition
59%
More likely to reach diverse audiences
40%
Exclusive viewers (do not watch cable)
Source:
Nielsen Q4 22; NPower Reach & Frequency Report, with segmentation (P2+, 6 min qual, 75% unification); TVROCS Live vs. Live +7 M-Su 6a-6a A18+, 2022 Nielsen TV/MRI-Simmons USA Fusion (11-22/S22) diversity index (Black, Hisp, AAPI average) and total monthly IE income CUME (all viewers)