Tap into an affluent audience through aspirational business and lifestyle content. CNBC Prime embodies unscripted ambition for the entrepreneurs, small business owners and entertainment seekers alike.
Our consumers are always looking for ways to apply what they learn from our content to their lives. They lean in when others lean back and our multi-platform, original content has enabled us to reach fans where and how they consume.
Audience Value
CNBC’s Prime schedule reaches a valuable audience with influential consumers in over 20 product categories including: Business Travel, Business, Healthy Lifestyle, Real Estate, Auto.
31%
Multicultural
45%
Of viewers HHI $100K+
#1
Most Affluent Primetime Audience of any Cable Entertainment Network
Source:
Multicultural/HHI: 2022 MRI Custom Video Study. Watched CNBC Prime programs in last 30 days. P18+. Multicultural = non-white Weighted by Population.
Affluent Point: Nielsen data via NPOWER; Median Income data via TV Rocs. Live+SD. 4Q22 to date: 9/26/22-12/11/22. 2022 to date: 12/27/21-12/11/22. Rank based on P25-54 median household income among fully-distributed cable entertainment networks (i.e., all ad-supported cable networks, excluding sports and news networks, distributed to 65M+ homes in the U.S.), Mo-Su 8P11P & 7P-2A. programming, no exclusions.