NBCUniversal is Setting the New Standard in storytelling at Cannes Lions. Storytelling is at the core of everything we do at NBCUniversal, and during Cannes this year, we’ll be hosting workshops, speaking across the Croisette, and showcasing how we’re investing in resources to help creatives build content across our portfolio to reach audiences, capture their attention, and inspire action. Check out our calendar of exciting events and panels below to see where you can find us throughout the week.
Monday, June 17
Increasing the Visibility of Women in Sports #SeeHerInSports
2:00 PM – 2:45 PM | The Female Quotient Penthouse, Hotel Martinez – Penthouse Suite #731
Featuring:
- Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal
- Jodi Harris, VP, Marketing Culture and Learning, AB InBev
- Carla Hassan, Chief Brand Officer, Citi
- Christine Manna, President and Chief Operating Officer, ANA
- Nadine Karp McHugh, SVP Omni Media Strategy, Investments, Data Driven Marketing and Creative Solutions, L’Oréal
- Stephanie McMahon, Chief Brand Officer, WWE
- Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard
Moderator:
- Shelley Zalis, CEO, The Female Quotient and Co-Founder, #SeeHer
My Health, My Wellness, My Story: Empowering Women, Launching Brands, and Creating a Movement
5:30 PM – 6:00 PM | The Female Quotient Penthouse, Hotel Martinez – Penthouse Suite #731
Featuring:
- Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal
- Julianne Hough, Judge, America’s Got Talent
Moderator:
- Shelley Zalis, The Female Quotient
Rewriting the Code: Why Brands are Investing in a New STEM Generation
6:00 PM – 6:30 PM | The Female Quotient Penthouse, Hotel Martinez – Penthouse Suite #731
Featuring:
- Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal
- Linda Boff, Chief Marketing Officer, GE
- Tara Levy, VP, Agency and Brand Solutions, Google
- Suzanne Kounkel, Chief Marketing Officer, Deloitte
Moderator:
- Lisa Sherman, President and CEO, Ad Council
Tuesday, June 18
NBCU CLX Masterclass: The Power of Comedy in Storytelling
10:30 AM – 11:30 AM | NBCUniversal @ CLX – Palais II
Featuring:
- Josh Feldman, EVP, Head of Marketing and Advertising Creative, NBCUniversal
- Ana Gasteyer, Actress & Writer; Former Cast Member, “Saturday Night Live”
- Britta von Schoeler, President, Broadway Video Enterprises
Learn More
Join NBCUniversal and Broadway Video, for an interactive multi-media Masterclass that combines laughter and learning as they take the creator community deeper inside the power of comedy in storytelling. This session will serve to both educate and spark ideas, bringing together data, insight and expertise to give the industry a greater perspective on how to activate comedy to drive strong audience connections across the globe.
OPEN TO CLX DELEGATES ONLY
NBCU CLX Masterclass: The Power of Comedy in Storytelling
2:00 PM – 3:00 PM | NBCUniversal @ CLX – Palais II
Featuring:
- Josh Feldman, EVP, Head of Marketing and Advertising Creative, NBCUniversal
- Ana Gasteyer, Actress & Writer; Former Cast Member, “Saturday Night Live”
- Britta von Schoeler, President, Broadway Video Enterprises
Learn More
Join NBCUniversal and Broadway Video, for an interactive multi-media Masterclass that combines laughter and learning as they take the creator community deeper inside the power of comedy in storytelling. This session will serve to both educate and spark ideas, bringing together data, insight and expertise to give the industry a greater perspective on how to activate comedy to drive strong audience connections across the globe.
OPEN TO CLX DELEGATES ONLY
NBCU CLX Masterclass: The Power of Creative Storytelling at NBCUniversal
3:30 PM – 4:30 PM | NBCUniversal @ CLX – Palais II
Featuring:
- Josh Feldman, EVP, Head of Marketing and Advertising Creative, NBCUniversal
- Audrey Morrissey, Executive Producer and Co-Creator, “Songland”
Four-Time Emmy® Award-Winning Executive Producer, “The Voice” - Miguel Rodriguez, SVP, Production Operations, Creative Partnerships, NBCUniversal
- Steven Rummer, SVP, Strategy and Creative, Creative Partnerships, NBCUniversal
Learn More
There’s never been a better time to tell a story. In a world of change, the one constant is creative. Data and technology have vastly improved the media industry (and will continue to do so). But at the end of the day, it comes down to creative… storytelling. Reaching the right person at the right time on the right platform doesn’t matter if you don’t have the right message.
At NBCU, storytelling was, is and will always be at the core of our DNA. While others in the industry are just catching on (or catching up), we’ve been doing this for years. We created the blueprint and have a fully established team in place comprised of… marketing, creative, production and innovation.
At NBCU, storytelling was, is and will always be at the core of our DNA. While others in the industry are just catching on (or catching up), we’ve been doing this for years. We created the blueprint and have a fully established team in place comprised of… marketing, creative, production and innovation.
OPEN TO CLX DELEGATES ONLY
Wednesday, June 19
NBCU CLX Masterclass: Tell Me a Story: How to Break Through the Noise and Form a Real Connection
10:30 AM – 11:30 AM | NBCUniversal @ CLX – Palais II
Featuring:
- Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal
- Steven Rummer, SVP, Strategy and Creative, Creative Partnerships, NBCUniversal
- Oliver Gibson, Chief Strategy Officer, Hudson Rouge
- Jon Pearce, Global Chief Creative Officer, Hudson Rouge
- Joe Mongognia, Creative Director, Grey Group
- David Sable, WPP
Learn More
People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.
OPEN TO CLX DELEGATES ONLY
NBCU CLX Masterclass: The Power of Comedy in Storytelling
2:00 PM – 3:00 PM | NBCUniversal @ CLX – Palais II
Featuring:
- Josh Feldman, EVP, Head of Marketing and Advertising Creative, NBCUniversal
- Ana Gasteyer, Actress & Writer; Former Cast Member, “Saturday Night Live”
- Britta von Schoeler, President, Broadway Video Enterprises
Learn More
Join NBCUniversal and Broadway Video, for an interactive multi-media Masterclass that combines laughter and learning as they take the creator community deeper inside the power of comedy in storytelling. This session will serve to both educate and spark ideas, bringing together data, insight and expertise to give the industry a greater perspective on how to activate comedy to drive strong audience connections across the globe.
OPEN TO CLX DELEGATES ONLY
NBCU CLX Masterclass: The Power of Creative Storytelling at NBCUniversal
3:30 PM – 4:30 PM | NBCUniversal @ CLX – Palais II
Featuring:
- Josh Feldman, EVP, Head of Marketing and Advertising Creative, NBCUniversal
- Jamie Cutburth, SVP, Network Partnerships, NBCUniversal
- Miguel Rodriguez, SVP, Production Operations, Creative Partnerships, NBCUniversal
- Steven Rummer, SVP, Strategy and Creative, Creative Partnerships, NBCUniversal
Learn More
There’s never been a better time to tell a story. In a world of change, the one constant is creative. Data and technology have vastly improved the media industry (and will continue to do so). But at the end of the day, it comes down to creative… storytelling. Reaching the right person at the right time on the right platform doesn’t matter if you don’t have the right message.
At NBCU, storytelling was, is and will always be at the core of our DNA. While others in the industry are just catching on (or catching up), we’ve been doing this for years. We created the blueprint and have a fully established team in place comprised of… marketing, creative, production and innovation.
At NBCU, storytelling was, is and will always be at the core of our DNA. While others in the industry are just catching on (or catching up), we’ve been doing this for years. We created the blueprint and have a fully established team in place comprised of… marketing, creative, production and innovation.
OPEN TO CLX DELEGATES ONLY
TV Advertising Dead, Dying or Able to Transform
3:30 PM – 4:30 PM | Adobe CLX Space – Palais II
Featuring:
- Denise Colella, SVP Advanced Advertising Products & Strategy, NBCUniversal
- Mike Barrett, President, Heat
- Keith Eadie, GM & VP of Adobe Advertising Cloud
- Tariq Mahmoud, Head of International Business Development, Roku
Learn More
For decades, technology has transformed almost every aspect of advertising, except for television. But we’ve finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Content is continuing to fragment. Addressable and connected TV is disrupting linear TV and advertising. Broadcast companies are faced with transforming their business to develop new revenue streams. Join us for a candid discussion on the future of TV advertising.
OPEN TO CLX DELEGATES ONLY
Thursday, June 20
She Runs It – Fearless Voices
10:15 AM | Facebook Beach
Featuring:
- Denise Colella, SVP Advanced Advertising Products & Strategy, NBCUniversal
- Carla Hassan, Chief Brand Officer, Citi
- Jacki Kelley, President, Chief Client Officer, Dentsu Aegis
- Danielle Lee, Global Vice President, Partner Solutions, Spotify
- Steven Wolfe Pereira, CEO & Co-Founder, Encantos
- Fran Tamakloe, Poet
OPEN TO CLX DELEGATES ONLY
Tell Me a Story: How to Break Through the Noise and Form a Real Connection
11:00 AM – 11:30 AM | NBCUniversal @ CLX – Palais II
Featuring:
- Steven Rummer, SVP, Strategy and Creative, Creative Partnerships, NBCUniversal
- Oliver Gibson, Chief Strategy Officer, Hudson Rouge
- Jon Pearce, Global Chief Creative Officer, Hudson Rouge
- Jeff Stamp, Deputy Chief Creative Officer, Grey Group
- David Sable, WPP
Learn More
People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.
CANNES DELEGATE BADGE REQUIRED
Unboxing a DTS Business’ Foray into TV
2:00 PM – 2:30 PM | NBCUniversal @ CLX – Palais II
Featuring:
- Jamie Cutburth, SVP, Network Partnerships, NBCUniversal
- Laura Correnti, Partner, Giant Spoon
- Deirdre Findlay, CMO, Stitch Fix
Moderator:
- Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal
Learn More
The only way to build a true brand is by transcending mediums. Personal styling service Stitch Fix went from Instagram feeds to TV screens this year, growing from social to premium and garnering new customer bases in the process. Join Deirdre Findlay, CMO of Stitch Fix and Laura Correnti, Partner of Giant Spoon as they dissect the results and successes of the Direct-to-Scale program with NBC, which makes advertising on TV more accessible to startup DTC brands.
CANNES DELEGATE BADGE REQUIRED
Cannes Lions Awards – “Entertainment Person of the Year”
7:00 PM – 9:00 PM | Lumiere Theatre – Palais I
Featuring:
- Lorne Michaels, Creator and Executive Producer, “Saturday Night Live”
CANNES DELEGATE BADGE REQUIRED
Friday, June 21
In a World of Disruption, Storytelling Wins
1:00 PM – 1:45 PM | Lumiere Theatre, Palais I
Featuring:
- Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal
- Lorne Michaels, Creator and Executive Producer, Saturday Night Live
Learn More
In a fireside conversation, Linda Yaccarino, NBCUniversal Chairman of Advertising and Partnerships and Lorne Michaels, Creator and Executive Producer, “Saturday Night Live,” will reflect on how in a changing world, creativity will always triumph, and great stories will always connect with audiences.