Advertising Week NY is officially here, and NBCUniversal is a big part of the conversation. Check out the week’s events, featuring NBCUniversal and key industry leaders and influencers.
Monday, September 23
The FQ Lounge at Advertising Week: Eyes on 2020 – Fearless Female Voices Reshaping Media and Impacting our World
10:30 AM | Sugar Factory (Broadway)
Overview:
It’s undeniable that our society thrives when all voices are heard — especially women. What can we learn from career journalists and storytellers who are committed to diversity of thought? Join us for a powerful conversation on how women in news are shaping the story that’s on everyone’s mind: The 2020 U.S. Presidential election.
Panelists:
- Rashida Jones, SVP, Specials, NBC News & MSNBC
- Yvette Miley, SVP and Executive Editor, NBC News & MSNBC
- Janelle Rodriguez, SVP, Editorial, NBC News
Moderator:
- Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
Redefining Your TV Advertising Measurement Strategy for the Future
11:30 AM | AMC Lincoln Square 13, Entertainers Stage
Overview:
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we’ll explore how some of the world’s largest brands are advancing their measurement practices in a way that is redefining what’s possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
Panelists:
- Denise Colella, SVP Advanced Advertising Products & Strategy, NBCUniversal
- Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen
- Kyle Johnson, Advanced TV Measurement Lead, Adobe Advertising Cloud TV
- Nicole Whitesel, EVP, Advanced TV, Publicis Media
Moderator:
- Lauren Johnson, Senior Advertising Report, Business Insider
Connected TV: The Next Battleground for Ad Fraud
2:30 PM | AMC Lincoln Square 13, Entertainers Stage
Overview:
Latest forecasts show that ad spend on Connected TV services will exceed $42 billion by 2023, setting the stage for a new fraud battleground as bad actors chase these marketing investments. Next generation threats such as those on CTV require next generation technologies to ensure ad messaging is delivered to real people in the intended environments.
Join the CEO of IAS, Lisa Utzschneider, NBCU, Verizon, and Turner to discuss how marketers can outsmart these emerging threats.
Panelists:
- Michael Reidy, Senior Vice President, Digital Ad Sales, NBCUniversal
- Amit Chaturvedi, EVP, Revenue Operations and Product Management, Warner Media
- Chris Paul, Executive Director, Verizon
Moderator:
- Lisa Utzschneider, Chief Executive Officer, IAS
Are You New Majority Ready?
5:15 PM | AMC Lincoln Square 13, Impact Makers Stage
Discussion Topic:
A New Majority is forming in America. By Census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
Panelists:
- Monica Gil, CMO/EVP, NBCU Telemundo Enterprises
- Jessica Rodriguez, CMO, Univision
- Oswald Mendez, Co-Founder & CEO Majority Ready
Moderator:
- Tim Castree, CEO, North America, GroupM
Tuesday, September 24
Future of Television Conference
10:45 AM | The Museum of Jewish Heritage
Overview:
As the media landscape continues to evolve, the power of live events remains as strong as ever. But what does partnership look like for marketers in this new era? How can marketers take advantage of moments that unite the country when new platforms divide viewing? In this fireside chat, hear how NBCUniversal Advertising & Partnerships Co-Presidents Laura Molen and Mark Marshall are gearing up for two major live moments – the 2020 Tokyo Olympics and the 2020 Presidential Election – and how NBCUniversal is bringing these events to partners in new and exciting ways.
Panelists:
- Mark Marshall, President, Advertising Sales & Partnerships, NBCUniversal
- Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
Moderator:
- Savannah Sellers, Co-Host, NBC News’ “Stay Tuned”, Correspondent, NBC News and MSNBC
The FQ Lounge Dinner @ Advertising Week
6:00 PM | Pier 60, Chelsea Piers
Hosted By:
- Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal
- Shelley Zalis, Chief Executive Officer, The Female Quotient
Panel: The Road to the 2020 Olympics and Beyond:
Mike Tirico from NBC Sports leads a conversation amongst female Olympians and other Olympic stakeholders regarding the current state of professional athletics and how they use their platforms to spark conversation across the nation to break physical, mental, and emotional barriers.
Panelists:
- Allyson Felix, Most Decorated U.S. woman in Track & Field Olympic history
- Melissa Stockwell, 2-time Paralympian and 2016 Rio Paralympic Bronze Medalist in Paratriathlon
- Casey Wasserman, Chairman and CEO of Wasserman & Chairman of LA 2028 Olympic and Paralympic Games
Moderator:
- Mike Tirico, Host & Play-by-Play, NBC Sports Group
Fireside Chat: Sarah Jessica Parker & Sheinelle Jones
A chat with actress, business-woman, designer, and philanthropist Sarah Jessica Parker about the highlights and challenges on her journey as a female in the entertainment industry.
Featuring:
- Sarah Jessica Parker
Moderator:
- Sheinelle Jones, Co-anchor, WEEKEND TODAY and Co-Host of 3rd Hour, TODAY
Wednesday, September 25
Evolution of Cross Media Measurement
5:30 PM | AMC Lincoln Square 13, Insight Drivers Stage
Overview:
Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this crucial area for marketers.
Featuring:
- Kavita Vazirani, EVP, Insights and Measurement, NBCUniversal
- Erin Bevington, GM Global Media & Agency Management, Microsoft
- Brad Smallwood, VP, Marketing Science, Facebook
Moderator:
- Matt Green, Global Lead, Marketing & Digital Media, WFA
*All events listed are private and require an invitation and/or Advertising Week badge.
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