Newsletters

News, Lifestyle, Movies

• Creative must be attached in email
• Images must be JPEG, GIF, PNG or animated GIF
• All creatives that have a white or gray background must have a border around the image of at least 1px thick
• Per the ad server, the supported sizes are below. There is generally a single / 2 ad call made on each newsletter that can be filled with any of these sizes:
• 970×250
• 970×550
• 300×250
• The ad server can traffic 728×90, 160×600, 300×600, but the above sizes are the base requirement for campaigns
• All sizes appear on mobile (they size down to the width of the screen)
• Max File Size: 250kb
• GIF Animation Length: 30 seconds max; 5 fps; 3 loops
• NOTES:
• IFRAME, JavaScript, or Flash tags are not compatible with email and will not serve.
• Max of 2 sets of tracking pixels accepted. LiveIntent accepts the following NBCU Approved Pixels: DCM, Sizmek, Doubleverify, IAS, Flashtalking, and AdForm.
• Further details here: https://support.liveintent.com/hc/en-us/articles/205377374-Can-I-use-third-party-ad-tags-when-trafficking-campaigns-

Golf Channel

Dedicated Push Email: Option 1

HTML File

• Assets due: 5 Business Days before Deployment Date
• HTML is preferred if asset deadline can be made
• Assets Required:
• Max width – 640px (most common is 600px)
• Max height is flexible (most common is 600px)
• Use a simple, table-based format. No CSS positioning.
• External CSS is not supported.
• Use valid links, no ‘#’ placeholders. (note if all links need to be updated or just specific ones)
• Test the HTML in Outlook, Gmail, Yahoo, etc.
• No javascript
• Subject line copy (ideally under 80 characters including spaces)
• Pre-header copy
• What is pre-header: https://www.campaignmonitor.com/blog/email-marketing/2019/02/a-practical-guide-to-email-preheaders
• Impression tag and click tag (optional)

Dedicated Push Email: Option 2

Single Image

• Assets due: 3 Business Days before Deployment Date
• Assets Required:
• Max width – 650px (most common is 550px)
• Max height is flexible (most common is 550px)
• Max weight – 100kb
• JPEG, PNG or GIF
• Click thru URL
• impression tag and click tag (optional)
• Subject line copy (ideally under 80 characters including spaces)
• Pre-header copy
• What is pre-header: https://www.campaignmonitor.com/blog/email-marketing/2019/02/a-practical-guide-to-email-preheaders

Newsletter

Single Image

• Assets due: 3 Business Days before Deployment Date
• Assets Required:
• 300×600 JPEG, PNG, or GIF
• Max Weight of 40kb
• Click thru URL
• Impression tag and click tag (optional)

 
For any questions, please contact @NBC Uni Specs & Guidelines.