NBCUniversal Advertising and Partnerships is bringing the excitement at CES 2020! Follow below to see NBCU in action throughout the entire event.
January 8th, 2020
If TV was Invented Today: NBCUniversal Reimagines the Future of Entertainment
Featuring Linda Yaccarino, Chariman, Advertising & Partnerships, NBCUniversal
Linda Yaccarino joins a star studded panel of NBCU portfolio talent to discuss the future of the entertainment industry and the impact technology has had on the consumer experience. Watch the entire keynote address from CES below.
“The future is all about personalization. When we can get that content that you really care about and put the right ad next to that content, that is where the magic happens. That’s what CES is all about.”
– Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
Photo Credit: CES
“It’s always going to come down to storytelling.”
– Mandy Moore, Star, This Is Us on what hasn’t and will not change in the entertainment industry
“The pride we have to bring This Is Us to our viewers every week…I can’t underscore the value of that impact. When you put the storytelling first, it makes a difference.”
– Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
Photo Credit: CES
“Technology makes the independent person more confident in their independence.”
– Ester Dean, Producer-Mentor, Songland on the impact of technology for the today’s consumers and content creators
“There’s not a lot of places where advertisers have the opportunity to get to that passion, especially in Songland, where it’s undiscovered talent.”
– Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
“Stories are the essence of life…I would host AGT for free simply because it fulfills a need in me to recognize myself in every one of those acts.”
– Terry Crews, Host, America’s Got Talent, America’s Got Talent: The Champions; Star, Brooklyn Nine-Nine
Photo Credit: CES
“We’re really excited about 2020 and beyond and the availability of choice via technology, it makes this quite a playground for all of us here at NBCU.”
– Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
NBCUniversal Ad Sales Chief Talks New Ad Platform
Featuring Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
Linda Yaccarino and CNBC’s Julia Boorstin talk about the impact of NBCUniversal’s new One Platform announcement, the hype building for advertisers around the 2020 Olympics, and what’s to come from Peacock. Watch her interview below.
“The reason that we’re so energized by NBCU’s new One Platform is we’ve finally taken the 50 year way television advertising is bought and sold and actually started to reflect consumer behavior.”
“One Platform takes the digital and targeting capabilities that advertisers have grown accustomed to from the tech platforms and applies it to the massive scale of premium content that’s always brand safe so they get the best of both worlds at NBCU.”
– Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
Variety’s Entertainment Summit: Headliner Conversation
Featuring Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
Linda Yaccarino sat down with Andrew Wallenstein, Co-Editor-in-Chief, Variety, alongside Jeff Green, CEO, The Trade Desk, in Variety’s Headliner Conversation to talk about NBCU’s One Platform marketing strategy heading into 2020.
“We are throwing the gauntlet down to where the industry was going to make a very accelerated shift to giving marketers choices to find those audiences on any screen, anytime, where ever.”
“If I get an ad that’s attached to a cultural phenomenon like This Is Us, a cultural mainstay like SNL, I remember it, I’m affected by it and I go out and buy stuff.”
“Consumers and advertisers deserve better. We’re taking the friction out of the process to make the experience better for both our viewers and the marketer.”
– Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal
New Majority Ready™ at C Space Studio
Featuring Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
Laura Molen was joined by fellow New Majority Ready™ Coalition member Sasha Savic, CEO, MediaCom, to discuss the coalition’s aim to help brands better adapt to the changing U.S. demographics, specifically U.S. Hispanics, and assist in developing their audience planning and media strategies.
“What we see is that half of U.S. Hispanics do not watch English language television. You cannot reach the full scope of U.S. Hispanics without Hispanic language networks.”
“This is not a sales pitch. This is a business opportunity.”
In 2020 it’s time to stop looking in the rearview mirror, breaking legacy and start putting the consumer first, speak to them in authentic voices and the results will be there for marketers.”
– Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
If TV was Invented Today: NBCUniversal Reimagines the Future of Entertainment
Featuring Linda Yaccarino, Chariman, Advertising & Partnerships, NBCUniversal
Tune into the keynote livestream at 7pm EST / 4pm PST here.
January 7th, 2020
Fearless Female Leadership: Creating Success with Strong Branding and Unshakable Sisterhood
Featuring Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal, Brie Bella, & Nikki Bella, WWE Superstars & Stars Total Bellas
Laura Molen was joined by NBCU portfolio talent, Brie & Nikki Bella, for a chat presented by The Female Quotient about how the WWE Superstars leveraged their sibling bond to build fandom, create distinct personal brands, and challenge what’s possible for women in media. Watch the full chat below.
Marketing Reinvented at C Space, presented by MediaLink: Elevating Storytelling in a Tech-Driven World
Featuring Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
Laura Molen joined MediaLink’s panel at CES C Space to discuss NBCU’s continued emphasis on storytelling in 2020. The panel discussed how massive investments in new technology and distribution channels drive captivating content, accessible at any time and place.
“We put the consumer at the center of everything we do.”
“Consumers, when they love something, they think of it is as their own, and when a marketer puts their brand in there and also co-creates content with our brand, it allows the consumer to relate the brands together.”
“We work with marketers to tie their brands in a natural way to our content and it translates to increased brand love across the purchase funnel.”
– Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
C Space Studio at CES 2020
Featuring Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
NBCU Advertising & Partnerships C Space at the ARIA
Michael Scott’s desk from The Office, coming exclusively to Peacock.
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