Spanning across marketing, creative, and production capabilities, Creative Partnerships at NBCU brought a variety of client brand stories to life. Scroll below to learn more about the newest projects accomplished over the past month by our Creative Partnerships team.

King’s Hawaiian

All-digital campaign for TODAY, yield 3x ~:30s, designed to inspire families across America (as they all went on lockdown…) with feel-good fun, escape, and delicious recipe ideas drawn from Kings Hawaiian ‘100 Days of Delicious’ cookbook released ahead of the campaign. The recipes were brought to life with gigantic taste that dwarfed a rainbow of very small people, who all enjoyed building backyard summer favorites with a twist! Fabricated from scratch by isolated designers and artists, shot by a single stop-mo artist in-studio, for COVID-safe production.

Rocket Mortgage

All-digital campaign for News/TODAY, yield 1x ~2:00 ‘hero’ eps, showcasing Rocket Mortgage Community’s partnership with ‘Built for Zero’ – initially focused on ending chronic veteran homelessness – that expanded with the pandemic to help and protect all those experiencing homelessness in Detroit in Phoenix (among other communities). Rocket Mortgage is built upon the idea that everyone deserves a home, and their efforts with ‘Built for Zero’ brought that mission to the frontlines of the pandemic. Mixed remote interviews with field-captured b-roll for COVID-safe production.

Lowes

NBC Sports and Lowe’s came together to renew our partnership around the NFL and Football Night in America. Anchored by Lowe’s “Home Team” brand campaign, NBCU was able to build off of our previous creative with Chris Simms and Rodney Harrison to bring new custom content to life that works hard for the Lowe’s brand and incorporates a warm and authentic tone. The custom content capped off a marquee NBC Sports partnership renewal that spanned linear in show content and digital extensions, bringing in $19MM in NBC Sports revenue.

0:30 ft. SNF’s Chris Simms
0:15 ft. SNF’s Chris Simms
0:30 ft. SNF’s Rodney Harrison (currently in post production)

Amex Stand For Small

NBCUniversal is partnering with American Express’ Stand For Small initiative to lend our expertise to small businesses across America who have been affected by COVID-19. In addition to a custom website that aggregates helpful small business-targeted News and Lifestyle content from across the NBCU portfolio, we’ve developed a unique Marketing and Creative Services program that taps into our media experience to offer personalized guidance and bespoke creative assistance to businesses who need help reaching a larger audience of customers during this challenging time.

28 total small business submissions

10 female owned, 8 minority owned
Small business locations include CA, CT, IL, MI, NJ, NY, PA, SD, TX, VA, WA
Business categories include catering/food services, child services, design/fabrication, events, fitness, furniture, law, make-up, marriage counseling, non-profit, performing arts, staffing, transportation, and veteran resources.

Click to see NBCU’s Amex Stand For Small page

Ruth Bader Ginsburg: A Tribute in Words and Music

This year, the National Constitution Center awarded Justice Ruth Bader Ginsberg with the Liberty Medal Award. Our female-led team, along with the NCC, honored RBG with a 45 minute special that included personal recollections from family and friends, as well as luminaries from opera, entertainment and equal rights activism.

Effie’s

The Grand Effie Contender Spotlight is a 30-minute pre-show special before the Grand Effie Award Ceremony. The special features our talent, Carl Quintanilla as the host introducing the nine contenders before we hear the story behind the work from the brands and agencies. The show consists of 9 short feature stories where the audience learns the origin of each idea and how they came to life.

Peacock Update

Phase 2 of the Peacock Symphony rollout featured a new level of customization, with brand thematically curated clips for Platinum partners, and a custom donut spot for Gold and Silver. See examples from Capital One, State Farm, and Apartments.com below.

Peacock Streaming Council

Designed virtual meeting platform for Peacock launch partner leadership.

One Audience Trends: Cross-Platform Consumption Report

NBCU’s Insights & Measurement team developed a “One Audience Trends” report, showcasing the power of a cross-platform advertising strategy. Our portfolio strategy and creative team developed, designed, and distributed the research report to clients across e-mail, social, and web. In total, the report has gathered over 475 downloads.

Click to see the One Audience Trends: Cross-Platform Consumption Report

NBCU Trivia Night Talent Videos

Beginning Thursday, October 1st and running through early December, NBCUniversal Advertising and Partnerships will host 10 Virtual Trivia nights for our valued clients and agency partners, each hosted LIVE by NBCUniversal talent as well as include pre-recorded trivia questions from NBCU stars. The goal of these events is to continue promoting NBCU’s “One Platform” while simultaneously continuing to showcase and connect our unparalleled talent with our valued clients and partners in an informal, personalized way. Participating Talent Include: Heidi Gardner, Andy Cohen, Jay Leno, Marcus Lemonis, Nancy Grace, Shannon Beador, Captain Sandy Yawn, Ashley Darby, Jackie Jennings, Savannah Sellers, Scott Evans, Matt Iseman, Daryn Carp, Nastassja Bolivar, Jorge Bernal, Rocsi Diaz and more!

NBCUniversal SeeHer SheFront Presentation

Featuring Laura Molen, Karen Kovacs, NBCU Talent including Ester Dean (Songland), Adamari Lopez (Un Nuevo Dia), and Kathryn Tappen (NBC Sports), which aired as part of NBCUniversal’s presentation within the ANA virtual SheFronts on Tuesday September 22nd, then available on-demand for all ANA SeeHer members.

Advertising Week 2020 / Great Minds Session – “Collaboration and Competition: Can they Co-Exist?”

The Talent Management team secured Julia Boorstin, CNBC Senior Media & Entertainment Correspondent, to moderate a conversation featuring Linda Yaccarino and Stephanie Buscemi, Salesforce Executive Vice President and Chief Marketing Officer, about the need for a more open marketplace and the responsibility marketers share to build a stronger world. The session will take place Wednesday, October 7th at 4:30pm ET.

Click to see the session featured in Advertising Week’s agenda