THE CHALLENGE
DRIVE SALES LIFT
A leading luxury auto manufacturer wanted to leverage advanced targeting on linear TV to drive sales lift for their compact SUV just as they were releasing an all-new design.
THE INSIGHT
STAND OUT IN A CROWDED MARKETPLACE
The strong performance of this campaign indicates a larger opportunity for auto manufacturers to use advanced TV targeting to stand out in a saturated marketplace and drive measurable sales impact.
THE SOLUTION
TARGET IN-MARKET LUXURY AUTO INTENDERS VIA NATIONAL TV
We partnered with the client to run an AdSmart national TV campaign optimized across our portfolio to reach a custom IHS Markit in-market luxury auto intenders target instead of a traditional Nielsen demo. The campaign ran on programming across eight of our networks: Bravo, CNBC, E!, Golf Channel, MSNBC, NBCSN, Oxygen, and USA.
THE RESULTS
We commissioned a custom IHS Markit study to measure the impact of the AdSmart campaign on driving sales lift for the advertised SUV and the advertiser overall.
ADSMART EXPOSURE DROVE SALES LIFT
for the advertised SUV
for the advertised SUV
vs. non-target for the advertised SUV
for the advertiser overall
for the advertiser overall
vs. non-target for the advertiser overall
ADSMART BUY RATES BEAT NATIONAL BENCHMARKS
for the advertised SUV
for the advertised SUV
for the advertiser overall
for the advertiser overall
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