The challenge
Drive incremental sales lift
A leading personal care company wanted to leverage advanced targeting on linear TV to drive incremental sales lift.
The insight
Highlight products to the right consumers
With different skin care trends and products becoming popular every day, skin care lovers aren’t just looking for what’s new, but also for what products really work. Using advanced TV targeting, our client was able to highlight their products to skin care enthusiasts who have purchased similar products.
The solution
Target custom competitive skin care segment via national TV
We partnered with the client to run an Adsmart TV campaign optimized across our linear portfolio to reach a custom NCS competitive conquesting target instead of a traditional Nielsen demo. The Advanced TV Targeting campaign ran across 8 networks: Bravo, CNBC, E!, NBC, OXYGEN, SYFY, UNIVERSO and USA.
The results
NBCU commissioned a custom NCS study to measure the impact of the AdSmart campaign on driving incremental sales for the advertised skin care products.
AdSmart exposure drove sales
Incremental sales contributions
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