INNOVATING ON THE U.S. MEDIA CURRENCY
CFlight is the industry’s first cross-platform, unified advertising currency metric. It delivers the most comprehensive representation of ad campaign exposures across all platforms and screens, allowing advertisers a more holistic view into cross platform consumption. As an open-source measurement methodology metric, CFlight has the ability to scale not just across NBCU, but across the industry.
Watch below as PJ Gasparini, SVP, Insights & Measurement, and Jonathan Bohm, VP, Insights & Measurement, take us through CFlight learnings and how it will evolve.
For more on Measuring Advertising Impact, check out CFlight and Attribution.
