WHO WE ARE
Creative Partnerships at NBCU is a best-in-class team of storytellers that develops custom creative solutions for brands across all genres, formats, and platforms.
Our story is telling your story to the people who matter most to you.
WHAT WE DO
Creative Partnerships at NBCU develops smarter creative that works harder to meet the needs of consumers and clients through the lens of:
MARKETING
Cultivate emotional connections with your audiences across our extensive portfolio.
CREATIVE
With our rich legacy of creative storytelling, our best in class creatives craft content that connects to culture and meets your KPIs.
PRODUCTION
Cutting edge technology and in-house resources that are always efficient, nimble and competitive.
WHY WORK WITH US
Creative Partnerships at NBCU also puts a spotlight on your creative. We’re continuously developing innovative ad formats, products and technology to connect your brand with the right audiences at the right time within the right context, including:
PRIME PODS
Drive increased viewer engagement and greater impact for brands
Details
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- Cut through clutter and stand out in advertising space
- Increase engagement with ads and content
- Leverage Primetime programming across the portfolio
COMMERCIAL INNOVATION
Create engaging ad experiences that better connect your brand to our consumers
Details
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- Customize concepts that blend advertising and content to better engage consumers
- Leverage product suite of 6 innovations to give viewers a better ad experience with a better performance for advertisers
ADSMART CONTEXT
AI-powered contextual alignment for linear TV
Details
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- Improve the viewing experience for consumers
- Improve advertising experience, especially in messaging recall and brand favorability
- Reduce tune-out
Creative Partnerships at NBCU brings this all together to deliver creative solutions through innovative ad experiences for you.
One Destination, One Conversation, One Team