THE NEW ENGAGEMENT:
NBCU AND BRIGHTLINE
With the power of Brightline, NBCU is dedicated to reimagining the way we connect with our audiences for higher engagement and bigger success for our advertisers.
What We’re Doing:
- Combating ad fatigue by creating a more robust experience for our users.
- Using several different versions of an ad for a more engaging consumer experience.
- Tailoring our clients’ messaging to the right consumers based on location and viewing habits using Brightline’s addressable solutions. That means higher targeting precision and a more personalized ad experience for our consumers.
Availability at NBCU:
Brightline is now available on NBC Sports, Olympics, World Cup, and NBC Digital. We are excited to roll this out to the remaining NBCU brands and platforms this year! For any additional questions please reach out to your sales leads and refer to the Brightline Folder in Box.
Additional Executions:
