Case Studies

AdSmart + Graphic Design Platform

The challenge

Drive search engagement

Partnering with EDO, we measured the impact of exposure to AdSmart’s data-driven linear campaign on digital search engagement for a major graphic design platform.

The insight

Advanced TV targeting

Using a cross network approach, we focused on reaching the advertiser’s target audience with our linear capabilities. By leveraging multiple networks, we significantly increased search engagement visitation.

The solution

Target custom demographic via linear exposure

We partnered with the client to run a national AdSmart TV campaign, optimized across our portfolio, to reach a custom target demographic instead of a traditional Nielsen demo.

The results

AdSmart was effective in driving search engagement. By identifying the perfect mix of network, daypart, and creative, AdSmart was more likely to drive search for clients than any of their other TV campaigns.

 

We commissioned an EDO custom study to measure the impact of an AdSmart campaign on the client’s search engagement. The campaign ran across 7 networks: USA, Bravo, E!, CNBC, SYFY, NBC GOLF, and NBC.

 

 

+2% AdSmart was +2% more likely to drive search for this graphic design company vs. other TV.
+90% AdSmart airings included on CNBC outperformed other TV by +90%.
+122% AdSmart across morning daytime dayparts drove 122% more search vs. other TV.

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