The challenge
Drive search engagement
Partnering with EDO, we measured the impact of exposure to AdSmart’s data-driven linear campaign on digital search engagement for a national pet food brand.
The insight
Advanced TV targeting
Using a cross network approach, we focused on reaching the advertiser’s target audience with our linear capabilities. By leveraging multiple networks, we significantly increased search engagement visitation.
The solution
Target custom demographic via linear exposure
We partnered with the client to run a national AdSmart TV campaign, optimized across our portfolio, to reach a custom target demographic instead of a traditional Nielsen demo.
The campaign ran across 4 networks: Bravo, SYFY, E!, and USA.
The results
By identifying the perfect mix of network, daypart, and creative, AdSmart exposure drove lifts in search engagement rates for 3 distinct products under a national pet food brand.
Product 1:
Product 2:
Product 3:
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