What Is A Pause Ad?
A Pause Ad offers an unobtrusive and high-impact ad experience initiated by the viewer when they pause what they’re watching.
How Does A Pause Ad Work?
With this non-interruptive format, a static brand advertisement takes over the screen after a video has been paused for more than five seconds, typically with messaging that is contextually relevant and calls attention to the pause.
Best Used For
Creating a shoppable or actionable moment
Brand messaging and awareness
Speaking to an audience at peak attention
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