What Is Must ShopTV?
Peacock’s Must ShopTV invites our highly-engaged fanbase to go from inspiration to action by surfacing products from key content scenes for purchase.
56%
of respondents are more likely to buy brands featured
2X
lift in brand breakthrough for full-season commerce partners
How Does Must ShopTV Work?
Leveraging the latest technology from KervAI to scan scenes for products, the Must ShopTV experience will offer viewers the chance to shop exact or similar items shown in-content. Viewers can easily access the products using their remote or via QR code scan, thus collapsing the purchase funnel for brands and driving seamless conversion for users with NBCU Checkout cart technology.
Experience is mocked for illustration and subject to change.
Best Used For
Creating a shoppable or actionable moment
Brand discovery and awareness
Speaking to an audience at peak attention
Connecting with a highly engaged audience
