NBCU One Platform Digital
NBCU’s One Platform digital portfolio combines premium content, flexible targeting, and valued partnerships to reach your customers at scale.
Source:
Jan’20-Dec‘20, P18+, TV- Nielsen. C3, Total Day, Reach %, 1 minute qualifier (Incl Syndication); Digital- comScore Video Metrix: Media Metrix. Multi-Platform Data US Only; STB VOD-Canoe Reach and HHs, SNL Kagan using Nielsen VPVH. NBCU Audience Network based on FW Markets in comScore OTT Intelligence (May-Dec 2020). CODE = Apple News Only. Tubi & Pluto based on comScore Video Metrix + OTTI. Facebook & YouTube Digital Video Estimates based on comScore Media Metrix. Hulu Digital Video Estimates based on comScore Video Metrix. Roku Reach Estimates based on Hulu Subscribers to Reach Factor. Peacock based on comScore VMX P18+ Aug 2020 – Dec 2020. All YouTube data (competitor-specific YT assets and YT Parent-level) is Mobile/Desktop Only (excl CTV). Duplication based on formula.
Whether you’re looking to reach streamers at scale, create immersive experiences within our can’t-miss premieres and finales, or connect with the most avid Apple News users, we are your one-stop shop for reaching the consumers who matter most.
One Digital Video
What It Is:
With hundreds of digital endpoints, One Digital Video brings together one of the largest premium digital video advertising inventory pools in the marketplace. Our cross-genre streaming solution unlocks access to all long-form and short-form streaming inventory across screens, with flexible data-driven managed and self-service activations on- and off-domain.
With One Digital Video, you can access the full scale of NBCU’s streaming audiences, plus extended reach through premium acquired streaming content, all in one place.
Key Benefits:
- 78% of One Digital Video streaming takes place on a TV screen
- Average reach of 161 million viewers per month
- Direct access to NBCU content, with first or exclusive sales rights
- Delivery on every screen, majority CTV
- Delivery across NBCU owned-and-operated inventory (streamed through NBCU’s apps and sites, MVPD set-top boxes, and vMVPD platforms), NBCU on Hulu, NBCU on YouTube, and premium VOD acquired from major TV & digital publishers
- Robust targeting, from device to geo to advanced audiences
- Direct, PMP, and programmatic guaranteed buys
- First-look PMP positioning in the ad server waterfall
- Custom network lists and curated contextual packages
- Brand-safe environment with full transparency into campaign delivery
- Billed on 100% complete, 100% viewable ads only
- Full-funnel solutions to measure impact
Reach & scale
Simplicity & efficiency
Transparency