What Is Apple News?
NBCUniversal is in its 6th year of partnership with Apple, representing Apple News + Stocks in the marketplace. Apple News is a simple, yet dynamic, brand-safe environment that provides incremental reach to new audiences.
How Does Apple News Work?
With 300+ publishers and 83M+ monthly uniques, Apple News provides a highly engaged environment for advertisers to connect with Apple consumers.
3.4X
Visits Per Day
13M
Daily Uniques
Source:
Apple News Corporate Poll Data. Q7 Base size= 249. Q9 Base size= 216. comScore. Mobile Metrix Key Measures. Apple News. Total Audience (A18+). 4Q2021.
Between the targeting capabilities and high impact advertising solutions, the platform offers advertisers a robust suite of tools to achieve their business objectives.
Benefits For Advertisers
The scale, environment, and ad solutions of Apple News make it a powerful environment for brands.
2X
Brand awareness vs. The digital norm
+16%
Avg. ad recall lift vs. Control
+9%
Consideration intent vs. Control
Source:
Third Party Brand Study Performance. 4Q18 to date. Control n=4456/ Exposed n=3135.
