Driving Innovation at NBCU
A Better Viewing Experience =
Better Ad Performance
NBCU’s Ad Innovations reimagine the commercial viewing experience, seamlessly blending advertising, technology and content to smartly engage the consumer and drive significant impact for marketers. To date, NBCUniversal has launched over 80 new innovations that create personalized experiences through innovative formats, content and experiences, across all platforms. We prioritize serving consumers first, giving them the best experiences while making authentic connections between brands and our audiences.
Check Out Our Suite of Ad Innovations Below:
The 2023 slate of ad products and formats provide marketers with unique ways to engage consumers through advertising experiences – both in the physical and the digital worlds. We work with you to combine technology and creativity, making your brand message break through with audiences. With each concept, we empower partners to tap the full capabilities of One Platform, creating opportunities to drive full-funnel impact for your brand at scale.
NBCUniversal Ad Innovations Improve the Brand and Fan Experiences
93%
Greater Viewer Appreciation
88%
Better Brand Memorability
79%
Less Likely to Change the Channel
77%
-Would consider purchasing the brand
-Had a favorable opinion
-Would recommend the brand
Ad Innovation in Action
